Responsibilities

• Works with the Director, Digital Strategy and Strategic Communications leadership to operationalize the broader communications vision for ICI into effective storytelling across audiences.
• Builds and executes full-scale marketing plans for conferences, workshops, webinars, and other ICI events, leveraging tactics including social media, email, SMS, paid promotion, and more.
• Supports the planning, development, and execution of research to gain in-depth knowledge of all ICI target audiences.
• Writes copy for conference promotions and events pages on the ICI website.
• Prepares attendee, exhibitor, sponsor, and speaker social media toolkits.
• Coordinates event promotion and registration through Cvent event management system.
• Works closely with subject matter experts to market events to appropriate groups, ensure customer list accuracy, and curate customer databases for future promotions.
• Builds long-term relationships with digital stakeholders and partners with colleagues at member firms and allied organizations.
• Creates daily newsletters published each morning of a conference sharing panel highlights, speaker insights, and more.
• Drafts pre- and post-conference blogs, previewing and recapping conference highlights.

Requirements

• Bachelor’s degree preferred and minimum of 2 – 4 years related experience in event promotions and meetings.
• Previous management of social channels and digital platforms.
• Experience supporting the development and execution of tailored communications and/or marketing campaigns.
• Experience in finance or other heavily regulated industries is a plus.
• Outstanding written communication abilities.
• Outstanding understanding of social and digital strategy.
• Commitment to the creation of creative, impactful, and compelling content contributing to ICI’s strategic goals.
• Excellent professional judgement.
• Ability to delegate tasks while maintaining high standards of quality.
• Deep understanding of digital and social platforms and relevant strategies

Preferred

• Bachelor’s degree preferred
• Experience in finance or other heavily regulated industries is a plus.

Benefits

• a comprehensive medical plan
• generous 401(k) retirement savings plan
• paid leave
• commuting subsidies
• tuition reimbursement as well as training and development opportunities