Responsibilities

• Serve as the primary guardian of the Concept Schools brand voice, ensuring consistency across web content, social media, email, print materials, video scripts, and executive communications.
• Write, edit, proofread, and approve content across a wide range of formats, including: Website and landing pages, Blogs and newsletters, Annual reports and donor communications, Enrollment and school marketing collateral, Press releases and talking points, Video scripts and digital storytelling assets
• Oversee editorial standards, style guides, and quality control for all written materials.
• Manage internal copy requests, revisions, approvals, and final delivery timelines.
• Collaborate with designers, videographers, and marketing colleagues to ensure copy and visuals work together cohesively.
• Draft and maintain press releases, media pitches, and PR toolkits to support local and regional media coverage.
• Support schools and organizational leadership with messaging guidance, announcements, and community-facing communications.
• Ensure all messaging aligns with organizational priorities, compliance considerations, and brand standards.
• Plan and execute an integrated digital content strategy across platforms including Facebook, Instagram, YouTube, LinkedIn, and emerging channels (e.g., Reels, TikTok, short-form video).
• Manage and optimize email marketing campaigns using Mailchimp, HubSpot, and CRM tools, including segmentation and lead-nurture workflows for prospective families and donors.
• Oversee website content updates and optimization in collaboration with internal and external partners.
• Monitor digital trends and audience behavior to continuously refine content and platform strategy.
• Track performance metrics across digital channels (email, social media, and web).
• Develop clear, actionable reports to evaluate campaign effectiveness and identify growth opportunities.
• Use insights to inform content strategy, audience targeting, and platform investment decisions.
• Thoughtfully integrate AI tools (e.g., ChatGPT, Jasper) into content development and marketing workflows to support ideation, drafting, and efficiency—while maintaining high editorial standards, accuracy, and brand authenticity.
• Serve as a key communications partner to school-based administrators, enrollment teams, and central office departments.
• Provide guidance and support to schools on messaging, content development, and brand alignment.
• Coordinate messaging and deliverables for system-wide initiatives, enrollment campaigns, and organizational launches.
• Collaborate with internal teams and external vendors, including designers, videographers, and translation services, to ensure timely and accurate content delivery.

Requirements

• Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.
• Minimum 3–5 years of professional experience in content creation, editing, and digital marketing.
• Demonstrated ability to write, edit, and manage content across multiple platforms and audiences.
• Strong command of AP Style and experience working within brand and editorial guidelines.
• Experience with email marketing platforms, CMS tools (e.g., WordPress), and social media management.
• Excellent organizational skills with the ability to manage multiple projects and deadlines.

Preferred

• Experience in education, nonprofit, or mission-driven organizations.
• Familiarity with Canva, Adobe Creative Suite, Mailchimp, HubSpot, Monday.com, Google Workspace, or similar tools.
• Basic understanding of SEO, analytics, and digital performance metrics.
• Experience collaborating with vendors (e.g., translation services, creative partners).

Benefits

• Competitive salary
• Comprehensive benefits package including health insurance, LTD, Basic Life coverage, and 401(k)
• Generous 29 days of paid time off and vacation
• Fitness reimbursement
• Professional growth and development opportunities
• Mission-driven, collaborative workplace culture
• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Professional development assistance
• Relocation assistance
• Tuition reimbursement
• Vision insurance