Content & Demand Generation Program Manager, Semi

Sparks, NV (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the Tesla Semi's market visibility and demand engine by shaping messaging, coordinating product launches, in-app experiences, showroom experiences, and cross-functional campaigns that translate product benefits into customer interest and sales-ready momentum.

  • Growth Ownership: Lead content, messaging, and demand-generation programs across campaigns, events, partnerships, and educational content.
  • Channel & Activation: Drive product announcements, in-app experiences, showroom experiences, and sales enablement materials to turn awareness into qualified demand.
  • Measurement & Roadmapping: Analyze performance and feedback to inform strategy, product roadmaps, and stakeholder decisions.

Job Description

Own the Tesla Semi's market visibility and demand engine by shaping messaging, coordinating product launches, in-app experiences, showroom experiences, and cross-functional campaigns that translate product benefits into customer interest and sales-ready momentum.

  • Growth Ownership: Lead content, messaging, and demand-generation programs across campaigns, events, partnerships, and educational content.
  • Channel & Activation: Drive product announcements, in-app experiences, showroom experiences, and sales enablement materials to turn awareness into qualified demand.
  • Measurement & Roadmapping: Analyze performance and feedback to inform strategy, product roadmaps, and stakeholder decisions.
Tesla logo

Tesla

3.5 Glassdoor

Tesla is accelerating the world’s transition to sustainable abundance. To achieve our mission, we're building a world powered by solar, enabled by battery storage and transported by electric vehicles. We’re committed to hiring and developing top talent from around the world for any given discipline. Headquartered in Texas, we operate six huge, vertically integrated factories across three continents. With over 100,000 employees, our teams take a first-principles approach to designing, building, selling and servicing our products in-house. Our world-class teams operate with a non-conventional philosophy of inter-disciplinary collaboration. Each member of the team is expected to challenge and to be challenged, to create, and to innovate. We’re tackling the world’s most difficult and important problems—and we wouldn’t succeed without our shared passion for making the world a better place.

Founded in 2003
Austin, Texas, USA
79K employees (5,337 in marketing)
56% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
23.5M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
47.5%
Direct
46%
Referral
4.2%
Social
1.6%
Paid
0.6%

Headcount Trend

Current headcount: ~79.5K

Marketing Team

Marketing Team Size
4,261 (5% of company)
Median Career Experience
11 years
Median Tenure
6.5 years
Marketing Roles Posted (Last 30 Days)
11

Funding

Total Funding
$20.1B
Last Raise
$783M
Post IPO Debt, 1 years ago

Funding History

  • Oct 2024
    Post IPO Debt • $783M
  • Sep 2023
    Grant • $159.6M
  • Aug 2023
    Grant • $231.8K

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