Content Creator + Social Media Manager

East Earl, PA (On-site)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Drive engaging social media video and visual content creation across platforms for Keystone Outdoor Living, with end-to-end ownership of content from concept to posting.

  • Create videos and visual content for social channels and campaigns.
  • Must-have: Proven experience as a content creator.
  • Standout: Cross-platform content across YouTube, Instagram, Twitter, and TikTok with data-driven optimization.

Job Description

Responsibilities

  • Create engaging videos and visual content for social media.
  • Develop content strategies tailored to different platforms (e.g., YouTube, Instagram, Twitter, TikTok).
  • Produce creative content for marketing campaigns, newsletters, and ads.
  • Plan, create, and schedule posts across social media platforms.
  • Monitor social media trends and leverage them to create viral content.
  • Collaborate with the marketing team to create cohesive content strategies.
  • Analyze audience insights and content performance to adjust strategies.
  • Track performance metrics (e.g., engagement, reach, clicks) and improve content based on results.
  • Utilize analytics tools to assess content performance and audience behavior.
  • Ensure that all content aligns with the brand’s voice, style, and guidelines.
Keystone Outdoor Living logo

Keystone Outdoor Living

Keystone Outdoor Living specializes in building stunning outdoor living spaces for homeowners throughout Pennsylvania, Delaware, Northern Maryland, and Northern New York. With a focus on decks, porches, and hardscapes, we create long-lasting showpieces that homeowners cherish. We offer every customer a full 3D rendering of their potential project along with a quote — before they sign.

Founded in 1983
East Earl, Pennsylvania, USA
41 employees (8 in marketing)

Traffic Signals

Monthly Visitors
6.8K
Traffic Source Mix
Search
34%
Direct
46.1%
Referral
5.3%
Social
12.7%
Paid
1.7%

Headcount Trend

Current headcount: ~41

Marketing Team

Marketing Team Size
2 (5% of company)