Responsibilities

• All Instagram and TikTok content creation, editing, posting, and community management
• UGC-style video shoots in kitchens, on phones, around the city, with real-looking setups (no studios, no ring lights, no over-styling)
• Partner management, sourcing, and lead-gen with a roster of UGC creators and micro-influencers
• Graphic and motion assets for social
• Participation in retailer launch content (new innovations, new retailer wins) alongside the PR and shopper marketing teams
• Light community engagement on Reddit and Facebook celiac/gluten-free groups (product-educational)
• Graphic design support for email marketing campaigns

Requirements

• 3 or more years making content for brands, agencies, or as a creator yourself
• Fluent in CapCut, Premiere, Adobe Creative Suite, and whatever is next
• You can point to accounts or content you've made that went viral, or accounts that punched above their follower weight
• You're Gen Z-literate. You know what's trending before it's trending on our feeds
• You're comfortable with working directly in nimble, founder-led rooms
• You live for the craft, not the deck
• Food obsession is a plus
• A gluten-free lived experience or family connection is a huge plus

Preferred

• Food obsession is a plus
• A gluten-free lived experience or family connection is a huge plus

Benefits

• Competitive salary
• Benefits package (health, dental, vision)
• A front-row seat to the biggest moment in a decade-old brand's story
• Direct working relationship with our CEO and leadership team members
• Creative permission to push hard with budget behind your best ideas