Responsibilities

• Shadow Alli ~3 days/week across her schedule (podcast, events, travel, retail, daily life)
• Move fluidly between professional camera work (cinematic B-roll, podcast multicam, event coverage) and lo-fi iPhone UGC (selfie-style talking heads, fast-cut trend formats, behind-the-scenes)
• Cut and ship 8–12 short-form pieces/week for TikTok, Instagram Reels, YouTube Shorts, and X
• Deliver 1–2 longer doc-style pieces/month (3–8 min) for YouTube and our owned media
• Travel domestically with Alli for festivals (ACL, Summit Series, music + wellness gatherings), retail launches, founder events, NYC/LA trips
• Keep the raw archive organized and handed off cleanly to our broader content team
• Bring ideas. We don’t want a button-pusher — we want a creative partner who pitches hooks, formats, and series. Be a team player.

Requirements

• This is a real production role, not an entry point. To do this job well you need to walk in with:
• - A clear background in filming and content creation — at least 1+ years of paid work as a videographer, content creator, or social producer, with a portfolio that proves it
• - Proficiency with a professional camera system — a mirrorless or cinema body (Sony A7 / FX3, Canon R5/R6, Panasonic GH, Blackmagic, etc.), confident with manual exposure, lens choice, lighting, on-camera audio, and a basic gimbal setup
• - Strong editing chops in a professional NLE — Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve, including color, sound mixing, and clean caption work
• - Fluent in mobile UGC production — you know when to drop the cinema rig and shoot a vertical, raw, authentic iPhone piece because that’s what the moment calls for, and you can edit it in CapCut on the road
• - The judgment to choose the right format on the fly — knowing when to go cinematic, when to go UGC, and when to mix both in the same week

Preferred

• Has a Gen Z or younger-millennial sensibility for what performs on TikTok and Reels
• 1–5 years into your career as a videographer, content creator, or social producer
• Based in  Austin or  San Diego with reliable transportation
• A self-starter who manages your own shoots and doesn’t need a producer holding your hand
• Comfortable being in a founder's shadow
• Down to travel domestically on short notice
• Aligned with our world: wellness-curious, festival-friendly, community-first