Content Creator at Naked Wines | Sonoma, CA | $85K/yr – $88K/yr

Naked Wines

Content Creator

Sonoma, CA (Hybrid)

$85K/yr – $88K/yrMid Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own the on-site storytelling engine for Naked Wines in Sonoma, driving story-led video from winemakers to multi-channel distribution while shaping authentic, platform-native content for TikTok and the Inside Naked series.

Balance hands-on creation with proactive ideation, from site shoots to whitelisting collaborations that amplify reach.
Own the Sonoma channel and reactive content, weaving brand narratives across video, photography, and short-form formats.
Collaborate with the Social Pod to translate briefs into multi-channel content while injecting platform knowledge and creative instincts.

Job Description

Responsibilities

Be on the ground with our winemakers, telling their stories through compelling short form video.
Build and maintain relationships with winemakers in the Sonoma/Napa area to facilitate smooth shoot logistics.
Plan and coordinate filming days with winemakers to maximise the content captured during each visit.
Work from creative briefs supplied by the Social Pod to create content that works across multiple channels. This may include talking head interviews, b roll and photography.
Independently shoot, direct and edit high-quality content with minimal on-site support
Be the eyes and ears of the Social Pod in Sonoma – capturing reactive content as it happens.
Own the Sonoma TikTok channel, growing our presence through authentic, platform-native content.
Create and post 'Inside Naked' content that gives our audience a window into life at the Sonoma office, capturing real moments, genuine reactions and telling brand stories.
Proactively pitch ideas for 'Inside Naked' content, bringing your knowledge of what performs on TikTok to the Social Pod.
Create content in line with The One Naked brand guidelines and social strategy, as directed by the Social Pod.

Requirements

Proven 2 years experience creating story-led content for a brand, either in-house or as a contractor.
Demonstrable experience self-shooting and directing others on camera, with a confident, natural approach to working with non-professional talent
Proficient in short-form video editing (CapCut, Premiere Pro or similar)
Strong working knowledge of TikTok, both as a creator and a consumer – you should understand what makes content perform on the platform
Experienced shooting high-quality content on mobile – this is a phone-first role
For all US based positions- Must be at least 21 years of age.

Preferred

A passion for or knowledge of wine — you don\'t need to be a sommelier, but genuine curiosity about the people behind the bottle will go a long way.
An understanding of how a winery operates and the winemaking process is a real bonus.
Comfortable using supplementary kit such as microphones and lighting (provided)
Familiarity with Meta Ads Manager (Facebook & Instagram), TikTok Business and a keen interest in performance marketing is a plus.

Benefits

Health, Dental, and Vision Insurance – 90% employee coverage, 60% dependent coverage. Eligible from day 1.
Holiday allowance – 34 days of paid time off, including 20 days of accrued paid time off (PTO) and 12 paid company holidays. Paid time off also includes your Birthday, plus one additional day for volunteer efforts.
Retirement plan – 4% employer match. Eligible from day 1.
Wine allowance – $50 a month towards your Nakedwines.com account
Personal Pathways – Naked will pay up to $500 annually towards training and development or mental health resources

Naked Wines

3.9 Glassdoor

Discover great wine, your way. We directly support world-class, independent winemakers for a fairer price all round. No tie-ins. No time-limits. You choose how to shop and we’ll credit you back for a wine you didn’t love. You’ll get tailored recommendations to suit your taste buds, get to know the faces behind the bottles and have your say on every sip. This is the world of wine, on your doorstep.

Founded in 2008

Norwich, England, GBR

309 employees (47 in marketing)

www.nakedwines.com

82% recommend to a friend

100% CEO approval