Responsibilities

• Develop and execute comprehensive content strategies aligned with marketing goals and brand voice.
• Create compelling written content including blog posts, social media posts, email campaigns, and video.
• Produce and edit videos and photography for social media, website, and marketing materials.
• Conduct keyword research and implement SEO best practices to improve organic search rankings.
• Optimize content for social media management and digital marketing campaigns, including social media marketing, email marketing, and e-commerce initiatives.
• Analyze performance metrics using Google Analytics and other analytics tools to refine content strategies.
• Collaborate with marketing teams to ensure cohesive messaging across all channels.
• Stay updated on industry trends in digital marketing, content creation, videography, graphic design, and SEO to continuously enhance content quality.

Requirements

• Proven experience in content creation, digital marketing, or related roles with a strong portfolio demonstrating multimedia production skills.
• Strong copywriting skills with the ability to craft clear, engaging messages tailored to diverse audiences.
• Experience managing social media accounts and executing social media marketing campaigns effectively.
• Ability to work independently as well as collaboratively within a team environment in a fast-paced setting. This position offers an engaging environment for creative professionals passionate about digital storytelling and innovative marketing strategies.