Content Creator (Contract)

New York City, NY (On-site)

$40/hr – $46/hrMid LevelContract

Posted 4 weeks ago

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Job Summary

Own the social video engine for Equinox culture-forward storytelling, balancing luxury brand cues with performance storytelling across organic and paid formats.

  • Content & Concept: Build original ideas that map to culture trends for social and ads.
  • Production & Edits: Direct shoots and deliver fast, polished edits for multiple variants.
  • Brand & Collaboration: Align with Social, Creative, and Marketing to uphold craft and standards.

Job Description

Responsibilities: - Content Strategy: Develop original brand-aligned concepts for organic and paid social reflecting Equinox POV. - Production: Film elevated social-first video across clubs, office, NYC locations, capturing movement and luxury vibe. - Editing: Edit short-form videos with pacing, platform fluency across TikTok, Instagram, emerging channels. - Collaboration: Partner with Social, Creative, and Marketing to ensure craft and brand integrity. - Coverage: Capture events, BTS, training, lifestyle moments, club interiors, creator storytelling. - Trends: Stay ahead of culture and platform trends, bring new ideas and formats. - Testing: Deliver fast, clean edits with multiple versions for testing and optimization. - Performance Ads: Concept and execute performance marketing video ads balancing luxury with storytelling, CTAs. - Audio: Craft and edit audio for paid ads including voiceover, music, licensing, sound design, mixing. Requirements: - Proven experience concepting, filming, and editing short-form content for culture-driven or luxury brands. - An independent self-starter with production savviness. - Skilled behind the camera, comfortable directing talent, and able to capture dynamic, in-the-moment footage with intention. - Expert in editing tools such as Adobe Premiere, CapCut, or Final Cut, with a portfolio that demonstrates elevated craft. - Able to work on-site in NYC and travel between clubs and locations as needed. - Highly organized, proactive, and able to operate independently while upholding a luxury brand standard. - Deeply attuned to culture, fitness, fashion, and the visual language of modern luxury. Nice_to_have: - Luxury experience is a major plus.
Equinox logo

Equinox

3.4 Glassdoor

Equinox Group is a high growth collective of the world’s most influential, experiential, and differentiated lifestyle brands that includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels Equinox was built on the notion that fitness can empower a life well-lived and foster a strong community of high-performance individuals. Throughout its 30-year history, Equinox continues to lead and disrupt the category it singularly defined, operating over 100 full-service fitness clubs globally across major U.S. cities including New York, Los Angeles, Miami and San Francisco as well as London, Toronto and Vancouver, each featuring bespoke design in an unparalleled luxury environment. Grounded in the core tenets of Movement, Nutrition and Regeneration and backed by a Health Advisory Board of industry-leading experts across these disciplines, Equinox provides a holistic lifestyle experience for its members with best-in-class offerings inclusive of signature Group Fitness classes, Personal Training, Pilates, Spa, apparel at The Shop, travel, and more. In everything we do, we create the possibility for people to maximize the potential within themselves. We sweat the details. Our highly collaborative teams sweat the details to help each other deliver the Equinox experience that enables our members to achieve results. At Equinox, we are looking for people who match our experience: to go further and want more. We aren’t just a company; we are a community vested in each other’s success. If you are a high performing individual who is passionate about winning and inspiring others, then we are excited to discuss career opportunities with you. Discover how you can dream big, work hard, and find your success with us. To learn more please visit, https://careers.equinox.com

Founded in 1991
New York, New York, USA
9.6K employees (242 in marketing)
57% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
803.6K
Monthly Google Ads Budget
$161.4K
Traffic Source Mix
Search
48.6%
Direct
43.6%
Referral
6.2%
Social
0.7%
Paid
0.7%

Headcount Trend

Current headcount: ~9.6K

Marketing Team

Marketing Team Size
113 (1% of company)
Median Career Experience
11 years
Median Tenure
4 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$1.8B
Last Raise
$1.8B
Private Equity, 2 years ago

Funding History

  • Mar 2024
    Debt Financing
  • Mar 2024
    Private Equity • $1.8B
  • Feb 2020
    Private Equity

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