Responsibilities

• Develop and produce captivating content for social media platforms, websites, blogs, email campaigns, and other digital channels.
• Utilize media editing tools such as Adobe Photoshop, Adobe Illustrator, and video editing software to create visually appealing graphics, videos, and multimedia assets.
• Conduct keyword research and implement SEO best practices to optimize content for search engines and improve online visibility.
• Monitor digital marketing performance using analytics tools like Google Analytics and social media analytics to assess content effectiveness and refine strategies.
• Manage social media accounts using scheduling tools such as Hootsuite and Buffer, ensuring consistent posting and active engagement with followers.
• Collaborate with public relations teams to align content with branding guidelines and media outreach efforts.
• Track social listening insights and social media marketing trends to inform content creation and enhance audience targeting.
• Support branding initiatives through creative storytelling, media editing, photography, and graphic design efforts.

Requirements

• Proven experience in content creation across diverse digital channels with a strong portfolio showcasing your work.
• Proficiency in media editing tools including Adobe Creative Suite (Photoshop, Illustrator), video editing software, and photography skills.
• Solid understanding of SEO strategies, social listening tools, web analytics (Google Analytics), and digital marketing performance monitoring.
• Experience managing social media platforms such as Facebook, Instagram, Twitter, LinkedIn, or TikTok using management applications like Hootsuite or Buffer.
• Strong writing skills with an eye for proofreading and editing to ensure clear, engaging messaging aligned with branding standards.
• Knowledge of social media analytics tools to measure engagement metrics and optimize campaigns effectively.
• Ability to work independently while collaborating seamlessly with cross-functional teams on content marketing strategies.
• Familiarity with E-commerce platforms and online marketing techniques is a plus.