Responsibilities

• Develop and execute a comprehensive content strategy that aligns with Harbour’s marketing calendar, brand identity, voice, and objectives.
• Craft compelling content across multiple platforms, including website, social media, blogs, email marketing, and video.
• Collaborate with designers, photographers, videographers, and external agencies to produce high-quality, engaging visual and written content.
• Ensure all content is consistent in tone, style, and messaging, reinforcing Harbour’s luxury and Australian lifestyle aesthetic.
• Research industry trends and incorporate relevant topics into content strategy.
• Generate creative and compelling content for social media platforms (posts, stories, videos) aligned with brand guidelines.
• Develop blog articles, website copy, and other content formats as needed.
• Design visual assets for social media using graphic design tools.
• Graphic design skills across Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, After Effects, Premiere (Video editing a bonus).
• Develop and execute seasonal and product-specific marketing campaigns that drive awareness and sales.
• Write compelling copy for email campaigns, and blog posts.
• Contribute to the creative direction for photoshoots, video content, and editorial features that bring the Harbour brand to life.
• Maintain and evolve Harbour’s brand voice to ensure consistency across all communications.
• Develop and execute engaging email marketing campaigns that nurture customer relationships and drive sales.
• Craft compelling email copy, subject lines, and layouts that align with Harbour’s brand tone and aesthetic.
• Segment and personalize content to enhance customer engagement and retention.
• Strategize, manage and grow Harbour’s social media presence across Instagram, Pinterest, LinkedIn, Facebook, and emerging platforms.
• Plan, create, and schedule social media content that highlights new collections, design inspiration, brand storytelling, and customer engagement.
• Track and analyze social media performance metrics, optimizing content for engagement, reach, and conversions.
• Collaborate with influencers and brand ambassadors to enhance brand visibility and audience engagement.

Requirements

• 6+ years of experience in content marketing, digital marketing, or social media management.
• Strong storytelling, copywriting, design and editorial skills.
• Proficiency in content management systems (CMS), social media scheduling tools, and SEO best practices.
• Experience working with Shopify for Ecommerce, Klaviyo for Email Marketing, Attentive for SMS.
• Knowledge of HTML/CSS and experience with web design tools and platforms is a plus.
• Proficiency in graphic design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Sketch, Figma, After Effects, Premiere (Video editing a bonus).
• Excellent understanding of design principles, typography, color theory, and layout techniques.
• Excellent written and verbal communication skills
• Strong understanding of social media platforms and best practices
• Creative writing and content development abilities
• Strong graphic design skills (required)
• Analytical skills to measure and interpret data
• Ability to manage multiple projects and deadlines

Preferred

• Experience in luxury, lifestyle, or design-focused brands is a bonus.
• Experience working in a fast-paced retail ecommerce business is a bonus.
• Experience in the design & fashion industry is a bonus.