Responsibilities

• Develop and produce engaging content for various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok
• Design eye-catching graphics and videos using Adobe Creative Suite tools such as Photoshop and Illustrator
• Conduct keyword research and optimize content for SEO to enhance online discoverability
• Manage social media accounts using tools like Hootsuite and Buffer to schedule posts, monitor activity, and analyze performance
• Implement social listening strategies to understand audience sentiment and identify trending topics
• Track and analyze marketing performance metrics using Google Analytics and social media analytics tools to refine content strategies
• Collaborate with the marketing team to plan campaigns that align with branding goals and target audience interests
• Engage with followers through comments, messages, and community interactions to foster strong relationships
• Monitor digital marketing trends and incorporate innovative media editing techniques including video editing and photography into content creation
• Assist in public relations efforts by crafting press releases, media pitches, and managing media relationships

Requirements

• Proven experience in content creation across multiple social media platforms with a strong portfolio of work demonstrating creativity and technical skills
• Familiarity with social media management tools such as Hootsuite or Buffer (application)
• Proficiency in graphic design software including Adobe Photoshop, Illustrator, and Adobe Creative Suite
• Knowledge of SEO best practices, keyword research, and web analytics tools like Google Analytics or Web analytics platforms
• Experience with video editing software and media editing tools for producing high-quality visual content
• Strong understanding of social media marketing strategies, digital marketing performance monitoring, and media performance analytics
• Excellent writing skills with an eye for proofreading and editing to ensure clarity, consistency, and brand voice
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment
• Demonstrated ability to engage audiences through creative storytelling, branding initiatives, and relationship management

Benefits

• Employee discount
• Flexible schedule