Responsibilities

• Own the creative strategy for paid acquisition, developing and maintaining a weekly and monthly brief cadence across Meta, TikTok, and other paid channels; treat brief quality as the highest-leverage part of the job
• Translate performance data into creative direction by analyzing what’s working across hook rate, hold rate, CTR, and CVR, and turning those learnings into actionable briefs
• Own creative from brief through execution, working directly with designers, editors, and AI platforms to bring concepts to life
• Write platform-native UGC scripts and collaborate with creators, talent, and editors to ensure authenticity, narrative clarity, and optimized calls to action
• Use AI creative tools (video generation, copy iteration, image tools) to generate and test ad variants at speed, increasing creative velocity and expanding test coverage
• Develop a systematic approach to creative testing: hypotheses, angles, hooks, and structured experiments focused on acquisition efficiency and conversion
• Maintain consistent creative volume to support scaling paid budgets, owning the operational layer (asset library, naming conventions, agency handoffs) that enables speed and scale
• Build and maintain a competitive creative intelligence practice, staying current on what’s working in the market, particularly in health and wellness
• Own UGC and influencer creative strategy, including frameworks for sourcing, briefing, scripting, and testing creator content as a performance channel
• Ensure all creative output meets healthcare advertising guidelines and platform policies

Requirements

• 4–6 years of experience in creative strategy, performance marketing, or growth, with meaningful time in consumer health, wellness, or DTC subscription businesses
• A hybrid creative and performance mindset: you understand what makes creative convert—not just what looks good—and can diagnose whether an issue is rooted in hook rate or hold rate
• Proven track record of writing briefs and UGC scripts that have moved metrics; strong POV on direct response formats, hooks, and what earns trust in a health context
• Hands-on experience with AI creative tools (video generation, copy iteration, synthetic testing), actively using them to move faster and expand testing capacity
• Fluency in key performance metrics (hook rate, hold rate, CTR, CVR, CPA, LTV:CAC) and experience using data to drive creative decisions
• Experience owning the full UGC pipeline: sourcing, scripting, briefing, and testing creator content at scale
• Comfortable owning both the strategic and operational sides of creative production; you build process where none exists and keep velocity high

Benefits

• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics.
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting