Responsibilities

• Grow the Apply community across owned digital channels (social, email, and whatever's next!) — with attention to the metrics that matter (list / follower growth, repeat engagement, and DTC revenue).
• Partner with our creative team to produce engaging social content (posts, reels, stories, memes, etc.), with a a focus on developing repeatable franchises.
• Write copy for captions, email newsletters, and community updates that feel authentic and human. Act as the "voice" of the brand in DMs, comments, and forums — approachable, playful, informed, and on-brand.
• Understand brand guidelines of licensors & draft campaigns for their/Creative Director approvals.
• Develop campaigns that encourage UGC (user-generated content), referrals, and repeat engagement.
• Track & report on engagement metrics, identifying insights to grow community reach.
• Establish gravitational pull of the Apply Studio as a creative space & brand asset.
• Support planning & execution of pop-ups, in-store activations, or collabs that bring community together.
• Leverage our credibility with artists, studios, museums, and independent retailers to build audience through cross-promotions & activations.

Requirements

• 2–4 years of experience in community, brand, or content — but we'll take a shorter runway for the right person with the right instincts.
• A genuine obsession with visual culture, stickers, and self-expression.
• Comfortable in front of the camera. You make content naturally: you've got a point of view & you know how to share it.
• A creator in some sense of the word: you post, you make things, you have a corner of the internet (or IRL) that's yours.
• Track record of building or growing an audience (Digital + IRL) on any platform, in any format; we care more about the instincts & methods used than the channel or the ultimate audience/growth metrics.
• Strong copywriting instincts — you can shift between caption, email, e-comm copy with a strong sense of brand voice.
• Comfortable operating as both strategist & executor; this is a hands-on role at a small, fast-moving team.
• IRL-oriented — excited by studio events, pop-ups, and activations as community-building tools, not just content opportunities.
• Organized enough to manage licensor relationships & campaign approvals without things falling through the cracks.
• Based in or willing to relocate to Brooklyn; this role is in-studio in Dumbo alongside the Creative Director and design team

Benefits

• Apply provides a range of health benefits to full-time employees, beginning with covering up to 75% of monthly premiums for medical, dental, and vision insurance.
• We have a 401K plan with an employer match up to 3%.
• Typically, this amounts to ~$9,000/employee/year in healthcare & retirement contributions.