Content & Brand Manager

Birmingham, AL (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 5 months ago

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Job Summary

Drive integrated content campaigns and brand storytelling for Oakworth, leading multi‑channel execution from strategy to publication. Own content across blogs, the magazine, the podcast, and campaigns, ensure brand and regulatory alignment, and collaborate with leaders to deliver client‑focused thought leadership.

  • Content Campaign Execution
  • Must-have: 7+ years in marketing/brand strategy with editorial judgment.
  • Standout: Experience coordinating content for magazines, podcasts, blogs and intranet.

Job Description

Drive integrated content campaigns and brand storytelling for Oakworth, leading multi‑channel execution from strategy to publication. Own content across blogs, the magazine, the podcast, and campaigns, ensure brand and regulatory alignment, and collaborate with leaders to deliver client‑focused thought leadership.

  • Content Campaign Execution
  • Supports the execution of multi‑channel marketing campaigns by producing, updating and publishing content aligned with strategy.
  • Creative Design and Brand Stewardship
  • Creates, edits and designs digital and print materials that follow Oakworth’s brand standards and meets regulatory requirements.
  • Storytelling & Editorial Oversight
  • Writes and edits clear, client‑focused content and assists with the production of ongoing brand publications such as blogs, the magazine and the podcast.
  • Website Management
  • Updates and maintains content and design on Oakworth.com and the intranet, ensuring accuracy, brand alignment and consistent digital experience.
  • Internal & External Corporate Communications
  • Supports the creation and distribution of internal and external communications, including newsletters, associate updates, investor‑related notices and third‑party platform content.
  • Content Campaign Execution (Responsibility Details)
  • Manage an integrated content strategy and lead multi‑channel campaigns that support brand awareness, engagement and business development.
  • Create and maintain content across core disciplines, partnering with leaders and subject matter experts to produce clear, client‑focused thought leadership.
  • Oversee production of key brand platforms, including the magazine, podcast, weekly blog and other recurring publications.