Content and Brand Manager

San Francisco, CA (Hybrid)

$100K/yr – $125K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own the content engine for a law firm by shaping brand narrative, driving thought leadership, and enforcing editorial standards while expanding social amplification and SEO-driven content.

  • Brand Content Strategy: Translate priorities into compelling narratives and campaigns, and develop leadership-driven programs.
  • Social & Visibility: Set LinkedIn/Instagram direction, plan monthly content, and amplify wins and employer brand via social channels.

Job Description

Responsibilities

  • Brand Content Strategy & Thought Leadership - Partner with the Director to develop and execute a firmwide content strategy that reflects brand priorities, practice group strengths, and attorney expertise.
  • Translate business and strategic priorities into compelling content narratives, themes, and campaigns across channels.
  • Lead the development of thought leadership content including client alerts, newsletters, reports, and leadership-driven editorial programs.
  • Support initiatives designed to activate attorney voices and build the firm's external profile.
  • Brand Voice & Editorial Stewardship - Serve as a primary steward of the firm's brand voice, tone, and messaging across all content touchpoints.
  • Review, edit, and approve high-visibility materials including thought leadership, web content, client-facing publications, and firm communications.
  • Develop and maintain editorial standards, style guidelines, and brand guardrails that ensure consistency without slowing execution.
  • Provide editorial direction and quality control across content produced by internal staff, attorneys, and external partners.
  • Social Media Strategy & Oversight - Help set strategic direction for the firm's social media presence, with a primary focus on LinkedIn and Instagram.
  • Develop monthly and quarterly social content plans that reduce ad hoc posting and improve narrative cohesion across platforms.

Requirements

  • Bachelor's degree required; preferred concentration in communications, journalism, marketing, English, or a related field

Preferred

  • Law firm or agency background serving professional services clients is a plus
  • Experience directing freelancers, agencies, or creative resources (preferred)
  • Agency background serving professional services clients is a plus

Benefits

  • Healthcare
  • Paid time off
  • Discretionary merit bonuses
  • Life and disability insurance
  • Retirement plans
  • Tailored learning opportunities

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