Responsibilities overview: brand content strategy, thought leadership development, editorial governance, and social media oversight with a focus on LinkedIn and Instagram; plus SEO-driven digital content optimization and end-to-end content lifecycle management.

• Brand Content Strategy & Thought Leadership: Partner with the Director to develop and execute a firmwide content strategy that reflects brand priorities, practice group strengths, and attorney expertise.
• Translate business and strategic priorities into compelling content narratives, themes, and campaigns across channels.
• Lead the development of thought leadership content including client alerts, newsletters, reports, and leadership-driven editorial programs.
• Support initiatives designed to activate attorney voices and build the firm's external profile.
• Brand Voice & Editorial Stewardship: Serve as a primary steward of the firm's brand voice, tone, and messaging across all content touchpoints.
• Review, edit, and approve high-visibility materials including thought leadership, web content, client-facing publications, and firm communications.
• Develop and maintain editorial standards, style guidelines, and brand guardrails that ensure consistency without slowing execution.
• Provide editorial direction and quality control across content produced by internal staff, attorneys, and external partners.
• Social Media Strategy & Oversight: Help set strategic direction for the firm's social media presence, with a primary focus on LinkedIn and Instagram.
• Develop monthly and quarterly social content plans that reduce ad hoc posting and improve narrative cohesion across platforms.
• Drive amplification of PR wins, thought leadership, leadership content, and employer brand stories through social channels.
• Track and report on social media performance, translating insights into actionable recommendations.
• Support attorney LinkedIn enablement in coordination with the Director and communications team.

• Digital Content & SEO GEO Optimization: Apply SEO and GEO best practices to content planning and execution to maximize discoverability and engagement.
• Partner with the digital marketing team to optimize content structure, metadata, and performance across web and digital platforms.
• Use performance insights to inform content strategy and continuous improvement.
• Content Lifecycle & Governance: Own the content lifecycle from creation through publication, maintenance, and retirement.
• Conduct periodic audits of content and collateral to ensure accuracy, relevance, and brand alignment.
• Establish and manage processes for approvals, version control, and updates in collaboration with relevant stakeholders.
• Creative Oversight: Provide creative direction and brand standards oversight to internal creative staff and outsourced design resources.