Content & Brand Manager at 38TERA | USA | $100K/yr – $120K/yr

38TERA

Content & Brand Manager

USA (On-site)

$100K/yr – $120K/yrMid Level4+ years expFull time

Posted 5 weeks ago

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Job Summary

Own the brand voice and editorial engine for science-backed content across channels, turning founder depth into multi-channel assets with a clear cadence and audience focus.

Brand Voice & Copywriting: steward across all channels and brief Creative/paid partners to keep messaging consistent.
Content Strategy: shape the content playbook and translate science into content that connects for new audience segments.
Founder-Led Content Engine: turn founder sessions into long- and short-form assets while protecting the educator voice.

Job Description

Own the brand voice and editorial engine for science-backed content across channels, turning founder depth into multi-channel assets with a clear cadence and audience focus.

Brand Voice & Copywriting: Steward and primary author across website, email/SMS, organic social, blog, landing pages, and lead magnets; brief Creative and paid partners; quarterly voice audits.
Content Strategy & Editorial Calendar: Shape and run the content playbook; manage weekly execution and KPIs; translate messaging for emerging segments like GLP-1 and perimenopause.
Founder-Led Content Engine: Lead the editorial support for Dr. B and Simon Hill; turn sessions into long-form and short-form assets; protect educator voice and topic choices.
Organic Social: Own end-to-end Instagram presence; manage cadence, mix, and community engagement; align with influencer/UGC standards.
Lead Magnets & Advertorial Funnels: Write lead magnets and advertorials to convert; contribute ideas, copy variants, and optimization input; follow funnel architecture owned by Marketing Director.
Day to Day: Balance writing across formats, manage multi-channel asset pipelines, brief partners, and push AI-augmented workflows from day one.

38TERA

38TERA is dedicated to revolutionizing gut health with the world's best supplements. Co-founded by renowned gastroenterologist and and New York Times bestselling author Dr. Will Bulsiewicz and physiotherapist, nutrition scientist, and bestselling author Simon Hill, the company's core belief is that true health begins in the gut. Embracing a gut-first approach, 38TERA focuses on nurturing the microbiome with the understanding that a healthy gut is key to overall well-being. The mission is to offer scientifically-backed, meticulously formulated supplements that deliver real benefits. At 38TERA, science is the foundation—every ingredient in the formulas is rigorously researched to ensure maximum effectiveness and safety. Our products are designed to be gentle on the stomach, easily digestible, and convenient for daily use, helping you achieve optimal health by nurturing a healthy microbiome.

4 employees

38tera.com