Responsibilities

• Collaborates with Assitant Director of Marketing to develop a social media and online content plan for Experience Columbia SC, Columbia Metropolitan Convention Center, and Experience Columbia SC Sports. Ensure that content is integrated with each other and updated frequently across social media channels.
• Maintain interaction on social media through daily responses to incoming follower inquiries and comments. Some social media monitoring on nights and weekends will be required. Respond to questions and comments on some travel-related networks that are not owned content by ECSC (TripAdvisor, Yelp, Google Reviews, etc.)
• Craft and implement social media calendar. Write social media posts for reviewbu Assistant Director of Marketing. Coordinate with other staff members based on assignments.
• Train to monitor and organize user-generated content for use on social media and website.
• Manage coordination of photoshoots including securing photographer and models, working with partners for location and props, and on-site coordination when applicable.
• Work with VP of Marketing & Communications and Assistant Director of Marketing on brainstorming video content and coordinating with video vendors for traditional advertising and social media use.
• Photograph places and things for use on social media as needed.
• Assist Assistant Director of Marketing in brainstorming blog content.
• Maintain photo & video library as a resource for staff, partners, clients and media. Fulfill requests for photo access through DAM system.
• Coordinate staff headshots.

Requirements

• Bachelor’s Degree required, preferably in marketing, communications, business, hospitality management, tourism management, journalism, or a related field.
• Internship, freelance or coursework in Marketing required.
• Superior writing/editing, communications, computer, and problem‐solving skills are required.
• Must be an efficient and resourceful self‐starter.
• Knowledge of the Columbia area is essential.
• Must be able to interact with the public at all levels, clearly communicate, be able to organize, prioritize, follow directions, and complete assigned tasks in a fast-paced environment with a keen attention to detail.
• Must be able to work outside of regular office hours on a scheduled basis. Must be able to work occasional weekends on a scheduled basis.

Preferred

• Knowledge of social media networks, Adobe Illustrator, InDesign, Photoshop, Microsoft Word, Excel, Canva and PowerPoint programs preferred.
• Strong photography skills are preferred.