Virginia Alcoholic Beverage Control Authority

Consumer Marketing Specialist

Mechanicsville, VA (Unknown)

$65K/yr – $85K/yrMid Level

Posted 1 day ago

Job Summary

Own and drive a year-long consumer marketing program, overseeing engagement activities, supplier partnerships, and cross-functional collaboration to advance ABC e-commerce and promotional initiatives.

Plan annual marketing calendars and campaigns
Coordinate supplier content and cross-team collaboration

Job Description

Responsibilities

Plan and develop a year-long marketing calendar to include themes, promotions and product selections.
Lead and manage the implementation of approved consumer engagement activities.
Monitors assigned operations to ensure program objectives are met and that projects are conducted within approved timeframes, budgets and appropriate legal and policy requirements
Collaborate with the digital/web teams to help implement the agency e-commerce strategies by providing knowledge and expertise in support for work plans& budgets
Develops and maintains effective relationships with suppliers
Works with suppliers to leverage supplier-generated content for ABC promotional purposes on an on-going timely basis in support of ABC objectives
Collaborate with agency and external work teams to provide knowledge and expertise in support for recommendations, work plans, budgets, etc.
Develop the communications and promotional plans to create consumer awareness and usage of the ABC website and e-commerce capabilities, when deemed appropriate.
Participates in VABC in-store promotional events and social content generation.

Requirements

Bachelor’s Degree in marketing or marketing research, communications or closely related field required.
Knowledge of integrated consumer marketing, branding, merchandising, market research techniques, promotions, social media, and strategic planning.
Experience formulating strategy, creating and implementing detailed, actionable plans and finding creative solutions when confronted with obstacles.
Experience developing and implementing retail consumer engagement programs.
Skill in using advanced software and data analytics packages

Preferred

Advanced degree in marketing or marketing research, communications or a closely related field.
Experience developing and implementing retail consumer engagement programs.

Benefits

Excellent work/life balance
Paid Time Off (PTO) earned every two weeks worked and 14 paid holidays
Affordable healthcare with employer contributions
Virginia Retirement System (VRS) benefits
College Tuition Reimbursement program

Virginia Alcoholic Beverage Control Authority

Our Mission: To strengthen the Commonwealth through public safety, education and revenue derived from the responsible regulation and sale of alcoholic beverages.About Virginia ABC: The authority is a leading revenue producer for the Commonwealth of Virginia and the source of future economic growth and innovation for the state. The profits that Virginia ABC contributes—collected from distilled spirits sales at ABC stores conveniently located across the state and taxes collected on beer and wine sales—provide much-needed funding for use in a multitude of state programs. This benefits all Virginians. Since its establishment in 1934, Virginia ABC has contributed $13.9 billion to the commonwealth’s general fund supporting major education, health and transportation initiatives.Virginia ABC’s more than 4,300 employees take pride in our role as public servants and put customers first in all we do. As an authority, ABC administers alcohol-related laws with an emphasis on public safety by ensuring an orderly and regulated system for convenient sales and responsible consumption of alcohol. In 2018, Virginia ABC transitioned from a traditional state government agency to an authority, an independent political subdivision, which provides more flexibility and efficiency as a retailer, wholesaler and regulator of distilled spirits.We are one of our nation’s 17 control states—where the state government manages the sale and distribution of distilled spirits at the wholesale level. ABC stores are the only retail outlets in Virginia where customers may purchase liquor.

Founded in 1934

Mechanicsville, Virginia, USA

476 employees

www.abc.virginia.gov