Consumer Marketing Manager I/II at AbbVie | Illinois, USA | $125K/yr – $237K/yr

AbbVie

Consumer Marketing Manager I/II

Illinois, USA (On-site)

$125K/yr – $237K/yrMid LevelFull time

Posted 6 weeks ago

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Job Summary

Own disease education and omnichannel brand marketing with patient insights, regulatory alignment, and cross-functional influence to drive reach, engagement, and impact.

Audience targeting and segmentation to inform media mix and personalization.
Omnichannel campaigns across digital, social, CRM, TV, and influencers with compliant messaging.
Cross-functional collaboration with Medical, Regulatory, Legal, and Sales to ensure aligned, on-time execution.

Job Description

Audience Strategy & Targeting: Identify, define, and prioritize high-value patient and consumer segments using research, data, and analytics to inform targeting, personalization, and media strategies
Condition Awareness Strategy: Lead the development and execution of disease education and condition awareness initiatives to expand the diagnosed and treatable patient population
Consumer Strategy & Campaign Execution: Develop and execute integrated, omnichannel campaigns across digital, social, CRM, TV, audio, influencer, and emerging media, including development of messaging frameworks and channel strategies
Insight Generation & Activation: Leverage research, analytics, and market intelligence to uncover actionable insights and translate them into differentiated messaging, ensuring alignment with clinical data and regulatory guidelines
Omnichannel Optimization: Design and refine full-funnel customer journeys using a data-driven, test-and-learn approach to improve performance and engagement, including measurement frameworks and ongoing optimization
Agency Leadership: Set strategic direction for multiple agency partners and ensure high-quality, innovative, and compliant execution across channels, within established timelines and budgets
Cross-Functional Leadership: Partner effectively across Medical, Regulatory, Legal, Sales, and other stakeholders to deliver aligned, compliant, and impactful initiatives, including the development of messaging that is consistent with label requirements
Market & Competitive Strategy: Assess market dynamics and competitive activity to identify opportunities for growth, differentiation, and market shaping across channels
Patient-Centric Innovation: Incorporate patient and advocacy insights, including learnings from patient and field immersions where applicable, into all aspects of strategy and execution
Field Integration: Collaborate with sales leadership to integrate field insights into marketing strategies and ensure strong execution at the local level

AbbVie

4.0 Glassdoor

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need. Learn more about us at www.abbvie.com and review our community guidelines at https://www.abbvie.com/social-media-community-guidelines.html.

Founded in 2013

North Chicago, Illinois, USA

60K employees (3,267 in marketing)

www.abbvie.com

78% recommend to a friend

88% CEO approval