Responsibilities

• Audience Selection
• Campaign Builds in Adobe and Salesforce
• Creative Coding (email html)
• New media utilization in direct marketing communications
• Test and Control design and implementation
• Campaign Deployment
• Performance Reporting and Monitoring
• Performance analysis to make immediate engagement enhancements
• Cross-Functional Collaboration
• Responsible for set up and deployment of all automated and ad hoc direct mail, email and SMS journeys in both Adobe and Salesforces’ suites

Requirements

• Bachelor’s Degree in Business, marketing technology, or related field or equivalent experience. Adobe suite training, Salesforce suite training, HTML, CSS. Excellent written and verbal communication skills. Strong analytical skills with the ability to interpret data and make data-driven decisions. Outstanding communication and interpersonal skills. Strategic thinker with a passion for innovation and continuous improvement.
• 2 – 5 years of experience in marketing, with a focus on campaign execution and optimization. Strong understanding of email, SMS, and digital marketing systems and strategies. Proficiency in marketing automation platforms and CRM systems. Knowledge of HTML, CSS, and basic JavaScript for email template customization.
• Travel: Less than 25% non-shipboard travel likely
• Work Conditions: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
• Physical Demands: Work primarily in a climate-controlled environment with minimal safety/health hazard potential.
• This position is classified as “in-office.” As an in-office role, it requires employees to work from a designated Princess office Monday through Thursday each week. Employees may work from their homes on Fridays. Candidates must be located in (or willing to relocate to) the area.

Benefits

• Cruise and Travel Privileges for You and Your Family
• Health Benefits
• 401(k)
• Employee Stock Purchase Plan
• Training & Professional Development