Consumer Growth Marketing Associate

New York, USA (On-site)

$65K/yr – $85K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive rider growth by building end-to-end lifecycle programs and multi-channel campaigns based on research and data, with a strong emphasis on quick-win experiments and scalable local tactics.

  • Own end-to-end lifecycle programs and multi-channel campaigns using market research.
  • Must-have: 0–2 years in growth marketing with data-to-insight capability.
  • Standout: Scalable local tactics and replicable playbooks for rider growth.

Job Description

Responsibilities

  • Build end-to-end lifecycle programs based on quantitative and qualitative market research, tailoring strategies to specific customer segments and key use cases.
  • Launch and optimize multi-channel marketing initiatives, collaborating across internal and partner teams to monitor performance and refine engagement strategies.
  • Drive rider growth through experimentation, consistently identifying and testing new initiatives to supplement our existing acquisition and retention playbooks.
  • Conduct rigorous funnel analysis to pinpoint opportunities for improvement across the rider journey, from signup conversion to long-term loyalty.
  • Scale community-specific programs by identifying winning local tactics and developing the replicable processes and playbooks needed to deploy them in similar markets.
  • Manage data reporting and dashboards, tracking key metrics to communicate clear strategies and actionable insights to both internal and external stakeholders

Requirements

  • Minimum of 0–2 years of experience with a strong interest in growth marketing and a demonstrated ability to turn data into actionable insights.
  • Customer-centric storyteller with exceptional written and interpersonal communication skills, particularly in explaining complex ideas to diverse audiences.
  • Resourceful, a problem solver who is motivated by high levels of ownership and the opportunity to have a measurable impact.
  • Proactive, a critical thinker with a no-task-too-small attitude while navigating a fast-paced environment.
  • Analytical and data-oriented, excited to develop your quantitative skills and turn data into insights

Benefits

  • free medical plans
  • 401K matching
  • catered lunch on Wednesdays
  • many other perks
Via logo

Via

4.0 Glassdoor

Via is on a mission to create public transportation systems that provide far greater access to jobs, healthcare, and education. Our platform serves as the technology backbone for modern transit networks, transforming antiquated and siloed public transportation systems into smart, data-driven, and efficient digital networks. With hundreds of agency partners in 30+ countries, Via is recognized as the leading transportation technology and service provider for governments.Via’s platform has pioneered microtransit — a new mode of mass transit — and today offers a comprehensive, end-to-end public transit solution that helps our customers design, operate, and optimize their transit systems using software, services, and billions of proprietary real-world trip data points. The result: lower costs, equitable access, and better passenger experiences.

Founded in 2012
New York, New York, USA
1.8K employees (121 in marketing)
74% recommend to a friend
81% CEO approval

Traffic Signals

Monthly Visitors
295K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
37.3%
Direct
49.6%
Referral
9.6%
Social
2.6%
Paid
0.7%

Headcount Trend

Current headcount: ~2K

Marketing Team

Marketing Team Size
51 (3% of company)
Median Career Experience
9.5 years
Median Tenure
5.8 years
Marketing Roles Posted (Last 30 Days)
5

Funding

Total Funding
$887.1M
Last Raise
$110M
Series Unknown, 3 years ago

Funding History

  • Feb 2023
    Series Unknown • $110M
  • Nov 2021
    Series G • $130M
  • Mar 2021
    Series Unknown • $60M

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