Responsibilities

• Execute digital marketing campaigns to drive growth.
• Leverage digital channels, including mobile and desktop paid search, email, ATM, and placements on BofA and Merrill digital properties.
• Integrate closely with Marketing Strategy to develop digital channel plan and provide input on overall marketing strategy.
• Lead and provide input during creative review routines to ensure customer experience alignment with strategy, measurement requirements, and channel fit guidelines
• Partner with teams inside and outside the organization, including strategy, digital channels, media, and agencies, to ensure integration.
• Regularly review and understand campaign performance in order to optimize and make strategic decisions.
• Understand how to uncover insights and leverage data to prioritize client messaging.

Requirements

• 4+ years of marketing campaign management or project management experience
• Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
• Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
• Understands the importance of corporate standards, procedures, and approval processes
• Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
• Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
• Excellent oral and written communication skills
• Proficient in MS Office Product Suite (Word, Excel, PPT) including leveraging Copilot
• Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent

Preferred

• Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytics
• Financial services experience
• Presenting to groups of all levels

Benefits

• This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.