Own the branding architecture for Intel consumer tech, shaping product brand strategy across processors, AI, security, graphics, and gaming, with naming and hierarchy that scale globally.

• Brand Strategy Development: Lead the creation, curation, and management of Intel's consumer product brand strategy across processors, integrated technologies, and emerging product categories such as AI, security, graphics, and gaming.
• Naming and Architecture: Define and implement strategic decisions regarding product brand creation, brand extensions, hierarchy, categories, and segmentation.
• Creative Naming Development: Oversee the development of naming conventions, nomenclature, and tiering strategies to ensure a cohesive and effective naming system.
• Cross-functional Collaboration: Partner with Intel strategic planners, engineers, product marketing, and designers to ensure branding strategies align with technical innovation and market positioning.
• Stakeholder Management: Effectively manage senior stakeholders across business, sales, and marketing teams to drive alignment on long-term brand decisions.
• Brand Activation and Visual Identity: Collaborate on the development of physical and digital brand activations, ensuring consistent and impactful brand storytelling.
• Brand Analysis and Insights: Work with internal and external teams to validate brand strategy frameworks, measure consumer impact, and refine ongoing brand management practices.
• Process Optimization: Identify and implement efficiencies in branding workflows.
• Agency and Vendor Management: Direct internal and external brand and naming resources to support branding initiatives when necessary.

Requirements

• Bachelor's degree in business, marketing, or a related field.
• 8+ years of experience in brand strategy, brand management, brand marketing, product marketing or brand naming at either a brand agency or on the client side
• 3+ years of experience presenting to executive stakeholders
• 3+ years of experience in technology branding

Preferred

• 2+ years of experience in consumer, gaming, or client brand projects

Benefits

• We offer a total compensation package that ranks among the best in the industry. It consists of competitive pay, stock bonuses, and benefit programs which include health, retirement, and vacation.
• Find out more about the benefits of working at Intel .