Responsibilities

• Strategy & audience insight: Define clear marketing objectives and strategies for Link brand campaigns anchored in consumer awareness and acquisition. Partner with PMM and User Research to refine target segments, addressable audiences, and penetration goals.
• Influence & storytelling: Present campaign strategy and ROI results to senior stakeholders. Partner with the Brand Creative Studio to guide the development of bold, consumer-centric creative that differentiates Link in a crowded checkout landscape.
• Global integrated campaign leadership: Lead the execution of Link’s consumer acquisition strategy across all outbound touchpoints, including high-impact paid media (CTV, OOH, Audio), social, and cultural activations.
• Cross-functional collaboration: Partner closely with PMM to ensure brand campaigns provide a "warm start" for their lifecycle efforts. Align with Product teams to roll feature launch moments into larger "umbrella" brand narratives.
• Agency & media management: Directly own the relationship with Link’s media agency. Set the standard for media strategy, budget allocation, and project management rigor to ensure standout execution.
• Measurement & optimization: Set KPIs for top-of-funnel awareness and acquisition. Partner with PMM to track how brand campaigns impact down-funnel metrics. Report regularly on budget ROI and optimize the channel mix accordingly.
• Autonomy & creative problem solving: Start work from a place of ambiguity as a founding member of the Link campaign function. Proactively build the processes and frameworks needed to scale Link from tens of millions to hundreds of millions of users.

Requirements

• 10+ years of consumer-facing brand or campaign marketing experience.
• Proven experience managing media agencies and significant consumer marketing budgets.
• Demonstrated success in launching and scaling consumer products or features.
• Experience at a high-growth consumer tech, Fintech, or SaaS company.
• Strong communication skills with experience managing complex, cross-functional project teams.