Consumer Advertising Specialist

La Vergne, TN (On-site)

$65K/yr – $82K/yrMid Level3+ years expFull time

Posted 2 weeks ago

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Job Summary

Own end-to-end paid campaigns across multiple channels and optimize for ROI, with clear ownership of performance analysis and cross-team coordination.

  • Campaign Execution & Optimization: plan, launch, monitor, and optimize cross-channel advertising to maximize ROI.
  • Performance Analytics & Reporting: analyze campaign performance, provide actionable insights, and inform strategy.
  • Stakeholder Alignment & PM: coordinate with internal teams and external partners, track KPIs, and drive timely actions.

Job Description

Responsibilities

  • Develops and executes marketing campaigns that support company and customer growth strategies.
  • Executes and manages advertising campaigns in Ingram iD, Walmart, Meta, Google and other advertising channels.
  • Analyzes advertising and sales performance to achieve ROI goals and inform strategy. Makes recommendations on adjustments to improve marketing and sales results.
  • Effectively communicates to key internal and external stakeholders around campaign status, KPIs, and recommended actions.
  • Supports the project management of marketing services execution, coordinating with key stakeholders and executing in relevant technologies.
  • Works in various marketing systems to execute marketing initiatives, monitor campaigns, identify business opportunities, provide reporting, and evaluate relevant data.
  • Manages and tracks advertising and other marketing inventory

Requirements

  • Bachelor’s degree or year for year directly related experience
  • Minimum of 3 years related experience in marketing

Preferred

  • Business-minded, analytical, and results-driven approach.
  • Strong communication, collaboration, and problem-solving skills.
  • Comfort with marketing, advertising, and analytics tools including search, social, and retail ad platforms, and Excel (or demonstrated ability to learn similar tools quickly).
  • Multi-media marketing skills
  • Project-management skills

Benefits

  • A highly competitive compensation package with generous benefits beginning first day of employment for Medical/Prescription Drug plans, HSA, Vision, Dental and Health Care FSA.
  • 15 vacation days & 12 sick days accrued annually and 3 personal days
  • 401K match, Life and AD&D, Employee Assistant programs, Group Legal, & more
  • Wellness program with access to onsite gym and basketball court for associates
  • Encouraged continued education with our tuition reimbursement program
  • Financial and in-kind opportunities to engage with non-profits in your community
  • Company match program for United Way donations
  • Volunteer opportunities and in-kind drives for non-profits throughout the year
  • Take breaks or brainstorm in our game room with ping pong & foosball
  • Casual Dress Code
Ingram Content Group logo

Ingram Content Group

The world is reading. Ingram helps connect our world with the books they want—print and digital—when they need them, in the simplest ways. To better serve an increasingly connected global community of readers we are transforming the book industry for the better: through smart leadership, cutting-edge technology, and revolutionary innovations in the manufacture and distribution of books. Providing comprehensive services for publishers, retailers, libraries and educators, Ingram makes these services seamless and accessible through technology, innovation and creativity. With an expansive global network of offices and facilities, Ingram’s services include digital and physical book distribution, print on demand, and digital learning. Ingram Content Group is a part of Ingram Industries Inc. and includes Ingram Book Group LLC, Ingram Publisher Services LLC, Lightning Source LLC, Ingram Library Services LLC, and Tennessee Book Company LLC.

Founded in 1978
La Vergne, Tennessee, USA
2.1K employees (167 in marketing)

Traffic Signals

Monthly Visitors
713K
Monthly Google Ads Budget
$2.2K
Traffic Source Mix
Search
17.6%
Direct
75.5%
Referral
4.1%
Social
2.4%
Paid
0.3%

Headcount Trend

Current headcount: ~2.1K

Marketing Team

Marketing Team Size
132 (6% of company)
Median Career Experience
14 years
Median Tenure
5.6 years
Marketing Roles Posted (Last 30 Days)
1

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