Consultant, Agent Marketing and Training Activation

Des Moines, IA (Hybrid)

$97K/yr – $180K/yrSenior Level8+ years expFull time

Posted 5 weeks ago

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Job Summary

Scope the role as a growth and marketing generalist who turns data into action, owning cross channel plans and creative feedback while keeping programs on track with evolving priorities.

  • Own the growth strategy cadence: translate insights into business-building experiments and track progress against shifting priorities.
  • Lead cross-functional campaigns from planning to execution across both digital and traditional channels, with tight alignment to analytics and audience needs.

Job Description

Responsibilities

  • Assists in the development and execution of strategies and plans that ensure long term sustainable growth of the business. Synthesizes data and uses this understanding to support identification and innovation of business building solutions
  • Leads projects and processes within area of responsibility to deliver results with multiple target completion dates and shifting priorities.
  • Implements digital and traditional marketing tactics and media, including creative development process, planning, and execution.
  • Collaborates on and/or may lead creative development, and provides feedback on look and feel. Develops creative briefs.
  • Monitors emerging innovative trends in content, design and marketing tactics
  • Reviews and uses customer insights and analytics and tools to understand and forecast market, competitor and customer needs and behavior, define appropriate target audiences, evaluate sufficiency, and effectively get results with data-based decisions.
  • Ensures programs are on strategy and on schedule.
  • May perform other responsibilities as assigned.

Requirements

  • Bachelor’s degree in marketing, business administration or related field preferred
  • Master’s degree is a plus
  • Experience: Typically eight or more years related professional experience in marketing, strategy, consulting, financial services, or related field
  • License/Certification/Designation: Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus
  • Associates will need to acquire the required Federal and/or state licenses/registrations within the time period designated by the business unit
  • Knowledge, Abilities and Skills: In-depth knowledge of marketing methodologies, insurance and/or financial services products, distribution systems, and customers
  • Ability to lead and prioritize projects
  • Ability to function independently or in a team environment with limited supervision

Preferred

  • Master’s degree is a plus
  • Technical financial services designations such as FINRA, CPCU, CLU, ChFC, FLMI considered a plus

Benefits

  • medical/dental/vision
  • life insurance
  • short and long term disability coverage
  • paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date
  • nine paid holidays
  • 8 hours of Lifetime paid time off
  • 8 hours of Unity Day paid time off
  • 401(k) with company match
  • company-paid pension plan
  • business casual attire
Nationwide logo

Nationwide

3.8 Glassdoor

Nationwide, a Fortune 100 company based in Columbus, Ohio, is one of the largest and strongest diversified insurance and financial services organizations in the United States. Nationwide is rated A+ by Standard & Poor's. An industry leader in driving customer-focused innovation, Nationwide provides a full range of insurance and financial services products including auto, business, homeowners, farm and life insurance; public and private sector retirement plans, annuities and mutual funds; excess & surplus, specialty and surety; and pet, motorcycle and boat insurance. For more information, visit www.nationwide.com.

Founded in 2016
USA
31K employees (791 in marketing)
74% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
3.2M
Monthly Google Ads Budget
$5.9M
Traffic Source Mix
Search
27.1%
Direct
59.1%
Referral
12.4%
Social
0.2%
Paid
1.2%

Headcount Trend

Current headcount: ~31.2K

Marketing Team

Marketing Team Size
594 (2% of company)
Median Career Experience
4 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
5

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