Responsibilities

• Establish a cohesive Cross Tier measurement framework that unifies performance across the full digital ecosystem
• Embed Connected Funnel principles to link audience behavior, engagement, and lead readiness into a seamless analytical view
• Strengthen alignment between internal teams and agency partners to ensure consistency in methodology and interpretation
• Provide strategic oversight to analytics partners, guiding their work and ensuring alignment with broader cross tier and funnel objectives
• Coordinate priorities and deliverables to maintain smooth execution of measurement and reporting initiatives
• Lead governance of tagging standards across digital platforms to ensure structured, stable, KPI‑driven data collection
• Supervise updates and enhancements to tagging logic as cross tier and Connected Funnel measurement needs evolve
• Perform comprehensive evaluations of user behavior and Cross Tier activity to identify performance drivers and uncover opportunities
• Generate funnel‑based analytical perspectives to improve understanding of the customer journey from awareness to lead conversion
• Ensure reporting accuracy by routinely validating data sources and flagging irregularities that may impact insights

Requirements

• Bachelor’s degree
• Minimum 8 years supporting dealer digital programs, including website analytics, lead engagement, and digital media performance
• Strong background in digital analytics, ideally within an automotive or Cross Tier environment
• Experience guiding agency partners and internal analytics teams with consistent execution
• Expertise with analytics and testing platforms (e.g., Adobe Analytics, Google Analytics), visualization tools (Tableau, Power BI), and tag management systems
• Exceptional analytical thinking, communication, and problem‑solving skills
• Ability to operate effectively in a fast‑moving, cross‑functional environment