Concierge Marketing Coordinator at Green Bay Packers, Inc. and its subsidiaries | Green Bay, WI

Concierge Marketing Coordinator

Green Bay, WI (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive marketing and member engagement as the Concierge Marketing Coordinator for Packers Athletic Club.

Oversee marketing strategy, social, events, and brand consistency to grow membership.
Must-have: 2+ years in marketing/event planning and data analysis.
Standout: Direct impact on revenue and retention; cross-functional with GM and concierge team.

Create and develop the overall marketing strategy to drive membership growth, ancillary differentiation, and brand awareness.
Execute social media campaigns and content for all Packers Athletic Club social channels (ideation, developing strategy, copywriting, capturing content, submitting graphic requests, scheduling posts).
Update website and mobile app content to reflect daily programs and happenings at Packers Athletic Club.
Lead strategic planning, brainstorming, and execution on promotional swag releases.
Maintain a strong brand identity that resonates with our target market, ensuring consistency throughout all marketing and creatives internal and external.
Plan and execute internal and external PAC events to drive membership growth, brand awareness, and member retention.
Work with team to coordinate marketing and communications that attract new members.
Ensure that all marketing related functions are in compliance with existing licensing and approved marketing regulations.
Identify key community stakeholders to engage for membership growth, brand collaboration, and community awareness.

Bachelor's degree in marketing or related discipline required.
2+ years of experience, including marketing experience, event coordination/program planning, and sales.
CPR/AED certification required.
Excellent customer service and promotional skills.
Strong communication skills.
Ability to collect and analyze data to make accurate decisions.
Ability to develop marketing plans, strategies, and social media campaigns.
Conflict resolution skills, handled in a professional manner.
Proficiency with a diverse set of technologies including Microsoft Excel and Word, social media, web development, and other software.
Ability to work a variety of schedules, including weekends and holidays.