Community & Trade Marketing Manager at Matesich Distributing Co | Newark, OH

Matesich Distributing Co

Community & Trade Marketing Manager

Newark, OH (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive community-focused marketing and brand management for beer distribution, bridging partner relationships, CSR initiatives, and local engagement.

Own integrated marketing plans and community programs that align with CSR and brand goals.
Must-have: proven ability to manage multiple events and partnerships with stakeholders.
Standout: broad cross-functional collaboration across sales, leadership, and community partners.

Job Description

Responsibilities

Objective : Execute marketing and communication plans, managing brand voice and public image, and foster community relationships and strategic partnerships to advance our products, overall company brand, and our Corporate Social Responsibility (CSR) initiatives.
Key Responsibilities : Overseeing digital, radio and print communications, managing social media and public relations, and organizing events to engage stakeholders and build community and brand awareness.
This role requires a combination of planning, organizing and executing trade marketing initiatives (events, activations, etc.), and interpersonal skills to build and maintain a positive relationship between the company, retail partners, and the community.
Planning: Develop and implement annual marketing, communications, and community engagement plans that align with annual business plans. Responsible for all pertinent data relevant to marketing for supplier meetings.
Content and Brand Management: Ensure brand consistency across all platforms, including digital, billboard, radio, print, and social media, etc. and in compliance with laws and regulations for beer distributors. Manage marketing and promotional initiatives on our e-Commerce platforms. Work with Sales Leadership on marketing spend/cents per case (CPC) requirements. Review and execute all media contracts. Ensure all advertising coordinates with Suppliers initiatives.
Community Relations: Build and maintain relationships with community partners, local governments, organizations, and leaders to support outreach and engagement initiatives. Serve on boards of nonprofit and/or civic organizations as a representative of our company.
Public Relations and Media: Serve as the primary media liaison, manage public relations efforts, and act as a spokesperson for the company, in conjunction with the owners.
Sponsorship & Event Management: Lead our efforts in sponsorships within the community. Plan and execute both internal and external events to increase community engagement and participation. Coordinate on-premise activations.
Collaboration: Work closely with other departments, such as sales and leadership, to develop effective strategies and make high-level decisions.
CSR: Ethically and positively impact our communities, focusing on responsible drinking, environmental stewardship, and community support.

Requirements

High school graduate
Bachelor’s degree in marketing, communications, or a related field preferred
Significant experience in marketing, communications, and public relations, with a strong emphasis on both digital and community engagement
Proven ability to implement successful marketing strategies and manage multiple projects with competing deadlines
Proven ability to adhere to parameters set forth in contracts and agreements
Proven ability to plan and coordinate special events and to work closely with associates to actively participate and represent the company
Working knowledge of liquor licensing and the appropriate license customers may need to obtain from the State of Ohio
Strong negotiation skills
Excellent writing, editing, and public speaking skills
Experience with marketing and design software