Responsibilities

• Own day-to-day publishing across ZBiotics' social channels (Instagram, TikTok, YouTube, X, LinkedIn, Reddit) — translating the brand and content strategy set by the Brand Marketing Manager into a content calendar, and executing against it with consistency and care.
• Stay culturally plugged in — tracking trends, platform shifts, and conversation moments worth tapping into on behalf of the brand.
• Generate and share monthly content reports that track progress against goals, surface actionable insights, and capture the broader conversation: what people are saying about ZBiotics, how they're talking about it, and how that compares to adjacent and aspirational brands in our space.
• Be ZBiotics' voice in the comments, DMs, duets, stitches, product reviews, and beyond — responding to customers quickly and thoughtfully, fostering real conversation, and building genuine brand love.
• Develop and execute a proactive engagement strategy, going beyond reactive replies to find and participate in the conversations where ZBiotics belongs.
• Practice social listening: surface consumer sentiment, trending questions, and early signals to inform brand and content decisions across the marketing team.
• Help build community both digitally and IRL, identifying opportunities to deepen loyalty and turn customers into advocates.
• Support the planning and execution of community events and activations — from digital formats like Reddit AMAs, IG livestreams, and social challenges to IRL moments like meetups and retail activations — finding creative ways to bring the ZBiotics community together on and offline.
• Coordinate outreach, relationship management, and performance tracking for influencer partners at the micro and mid-tier level.
• Help identify new influencer and community partnership opportunities aligned with brand goals.
• Support logistics for brand activations and events that have a community dimension.

Requirements

• 2–4 years of experience in community management or social media for a brand.
• You are a confident copywriter who can adapt voice and tone across platforms without losing what makes the brand distinctly itself — and you can do it fast.
• Genuinely culturally fluent: you understand platform-native behavior on TikTok and Instagram intuitively, and you know what will land before you post it.
• Highly responsive and organized — DMs get answered, deadlines don't slip, and nothing falls through the cracks.
• Experience with social tools (e.g. Archive, Dash Hudson, or similar) and able to pull and interpret your own performance data.
• Comfortable in front of and behind the camera — able to shoot lo-fi social content and edit or repurpose existing assets into platform-native formats.

Preferred

• Experience coordinating influencer programs or brand partnerships.
• Graphic design chops (Figma or similar).
• You create your own content personally — you know what it's like to build an audience.
• Experience marketing scientific or technical products to a consumer audience.
• You've helped plan or execute brand events or IRL community activations.