Responsibilities

• Managing and nurturing our social media communities.
• Serve as the primary voice for the brand on social channels, responding to comments, questions, and customer inquiries with a clear understanding of our brand's Tone of Voice (ToV).
• Proactively listen and monitor for potential reputational risks, flagging concerns as they emerge.
• Implement and manage social media and community-focused communication campaigns, partnering with creative teams to produce dynamic, engaging content (text, image, and video) that resonates with our community, and layering in social-first insights.
• Monitor, track, and report community engagement metrics, providing insights to guide future initiatives.
• Owning reactive opportunities & community outreach.
• Owning content calendar management.
• Owning publishing across all accounts.
• Flagging high-risk and opportunistic CM moments.
• Being actively present in the comment section.

Preferred

• Experience with Pulsar and Sprinklr (social listening/tools)
• Proficiency with social listening tools is a plus