Responsibilities

• Be the most informed lululemon team member in your market—deeply attuned to local fitness, wellness, culture, and community.
• Identify and share market trends, gaps, and opportunities to inform business decisions.
• Build inclusive relationships that reflect the full diversity of your market.
• Lead local activation of global and North American brand campaigns—making them culturally relevant and high-impact.
• Act as a strategic bridge between stores and brand—connecting every guest’s journey to how lululemon can uniquely support them.
• Strategically design inclusive guest journey and invitation plans to drive awareness and participation.
• Create buzzworthy activations that position lululemon stores as vibrant community hubs.
• Ensure guests clearly see the brand and product connection behind each activation.
• Build strong relationships through regular connection, sweat, and alignment with lululemon’s vision and calendar.
• Partner with Community Manager, Regional Manager and Store Managers to support all phases of the Ambassador Journey including selection, onboarding, engagement and offboarding to ensure regional Ambassador roster is inclusive and reflects the diversity the market
• Create opportunities for Ambassadors to represent lululemon through hyperlocal programming and brand campaigns.
• Coach store teams to actively engage and sweat with Ambassadors, fostering two-way relationships.
• Show up as a consistent, accessible, and trusted partner to drive community engagement from store teams.
• Establish a strategic rhythm of visits, sweats, and touchpoints that inspire local connection.
• Empower local Retail teams to lead grassroots initiatives with confidence and clarity.
• Provide timely, actionable feedback to the Regional Manager and Community leaders on wins, needs, and coaching opportunities.
• Celebrate teammates and cross-functional partners often—fueling a culture of appreciation and impact.

Requirements

• Bachelor’s degree in a related field preferred
• 3+ years of experience building community, partnerships, or brand presence
• Track record of executing events and programs that inspire local engagement
• Experience coaching and influencing retail or cross-functional teams
• Strong organization, communication, and leadership skills
• Demonstrated passion for inclusion, diversity, equity, and action

Preferred

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)