Responsibilities

• Oversees and manages census/admissions processes. This includes but is not limited to: positively and proactively obtaining admissions, assisting with admission and discharge processes, meeting census objectives, regular review of census goals with appropriate persons, developing and maintaining the reputation of the facility as a reliable referral source.
• Develops and maintains a system of managing contacts with potential residents. This includes but is not limited to: establishing and maintaining a network of contacts, generating lead activity, regularly reporting on public relations and census matters to Executive Director/designee, working within and providing input on census budgets, and assisting with census development ideas and activities.
• Organizes and tailors census focus consistent with facility objectives. This includes but is not limited to: assessing unique census needs for community and facility, understanding and meeting short and long term census objectives of facility, and maintaining a census program to meet objectives.
• Maintains a consistent, positive and professional communication process. This includes but is not limited to regularly communicating with outreach contacts, prospects, residents, staff members, and with department and other managers, communicating census policies and procedures to staff, relating facility policies/procedures to residents upon admission, attending meetings, and communicating relevant matters to Executive Director/designee.
• Manages and organizes demographic information. This includes but is not limited to: maintaining current information about competitor demographics, regularly visiting comparable facilities, timely reporting results of visits, developing advertising consistent with outreach to relevant demographics, ongoing review of general news, local, regional and national media, and healthcare publications to gain and communicate insight into matters affecting successful operations.
• Implements facility education and outreach programs. This includes but is not limited to: developing relationships with the larger community, senior organizations, banks, and competitors, and implementing new programs for reaching seniors by hosting events, engaging in public speaking and otherwise promoting the facility.
• Ensures proper documentation is maintained. This includes but is not limited to: timely completing census development and other reports, admissions documentation, discharge, contact follow-up, and other census, move-in/move out, or related activities.
• As directed, assists with performance of quality assessment and assurance functions.
• Assists with development and updating census, marketing and admissions policies and procedures to reflect the philosophy of the facility, professional standards, and legal requirements.

Requirements

• AL/SNF experience required.
• Skilled Nursing experience is required.
• Must be COVID vaccinated, subject to legal requirements.