Communications and Web Manager

Columbia, SC (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Lead the college’s web presence and content to support enrollment, engagement, and brand-consistent communications.

  • Own the primary college website, ensuring usability, accessibility, accuracy, and brand consistency.
  • Strong writing, editing, and content strategy skills.
  • Cross-department collaboration with CMS training and content governance.

Job Description

Responsibilities

  • Manage the college’s primary website ensuring usability, accessibility (ADA/WCAG compliance), accuracy, and brand consistency.
  • Develop and implement web content strategies that support enrollment, retention, fundraising, and community outreach.
  • Oversee website needs, architecture and navigations with third-party partner.
  • Monitor website performance using analytics tools and make data-informed recommendations for improvement.
  • Coordinate regular content audits and updates across academic and administrative pages.
  • Plan, write, edit, and publish high-quality content for web pages, internal communications, story telling, and other communication needs.
  • Draft and support social media content aligned with institutional messaging and campaigns.
  • Gather stores, quotes, photos, and videos to support communication initiatives.
  • Develop editorial calendars and messaging plans in collaboration with the marketing and communications staff.
  • Ensure consistent voice, tone, and messaging across all communications.

Requirements

  • Bachelor’s degree in communications, marketing, journalism, web design, digital media or a related field
  • 2-3 years of experience in digital communications, web management, or marketing
  • Strong writing, editing, and content strategy skills.
  • Demonstrated ability to manage projects and collaborate across departments.

Preferred

  • Experience in higher education
  • Experience managing websites using a content management system (CMS)
  • Familiarity with SEO, Google Analytics, and digital marketing tools
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COLUMBIA COLLEGE

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Columbia, Missouri, USA
1.8K employees (76 in marketing)

Traffic Signals

Monthly Visitors
127.2K
Monthly Google Ads Budget
$1.2M
Traffic Source Mix
Search
41.7%
Direct
51.1%
Referral
5.3%
Social
1.3%
Paid
0.4%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
58 (3% of company)
Median Career Experience
17 years
Median Tenure
7.3 years

Funding

Last Raise
Grant, 4 years ago

Funding History

  • Jul 2022
    Grant

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