Communications Strategist

Augusta, GA (On-site)

$53K/yr – $54K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive collegiate communications and marketing across events, newsletters, and digital channels to support the dean’s priorities.

  • Own and coordinate events, newsletters, and web/social content strategy.
  • Must-have: Bachelor’s degree and 3+ years in related communications/marketing.
  • Standout: Cross-functional collaboration with academic leadership and a growing library of digital assets.

Job Description

Responsibilities

  • EVENT MANAGEMENT: Provide assistance in planning, organizing, and carrying out all college events throughout the year. Generate content to advertise and market events and provide appropriate post-event coverage to appropriate constituencies.
  • NEWSLETTERS & ELECTRONIC COMMUNICATIONS: Utilize templates provided and/or endorsed by DCM to create, design, and produce print and digital issues of the college's newsletters and annual report by aggregating content from a variety of sources and creating content as needed. Utilize tools provided and/or endorsed by DCM (Poppulo, Emma/Marigold, listservs, etc.) to electronically distribute newsletters and other forms of communication or engagement (surveys, invitations/mailings, document repositories, calendar events, etc.).
  • Meet content deadlines based on production schedules from dean's office
  • COMMUNICATIONS & MARKETING STRATEGY AND PLANNING: Maintain situational awareness of the college's priorities by attending college and departmental meetings and events, both on one's own initiative and as directed by the dean and his leadership team.
  • Exercise professional judgment in planning strategies to effectively develop and carry out communications and marketing initiatives to promote the college's programs, student and faculty achievements, etc., to internal and external constituencies.
  • Present those strategies to the dean and to members of the dean's leadership team.
  • CONTENT DEVELOPMENT AND MANAGEMENT: Serve as the primary point of contact/interface with the college's subject matter experts to capture/draft and produce/edit information to be delivered through various communications outlets (e.g., college and university website(s), Jagwire, college newsletters, college webpages, social media, etc.).Schedule, coordinate, and implement communication and marketing meetings as needed. Create, coordinate, and select photography and videography for print and electronic communications. Maintain effective working relationships with DCM communications specialists, editors, graphic designers, photographers, videographers, etc. Identify, documents (record and/or write), and disseminate internal blurbs, stories, videos, and/or news items as they pertain to the unit and notify DCM for consideration of broader dissemination (e.g., publication in JJagwire, media releases, etc.). Capture, produce, and maintain a growing library of digital content, testimonials (images, videos, quotations), and written content which vividly conveys the experiences, people, achievements, and initiatives of the college and its programs to support a variety of marketing, promotional, and informational needs.
  • WEBSITE MANAGEMENT: Conducts routine reviews of website content to ensure it is updated appropriately;
  • Updates content as needed and implements plan outlined in web governance Work with technology staff to ensure ongoing improvement of website, including phased updates and redesigns Utilizes tools provided and/or endorsed by DCM to update content on the web and conducts a regular review for broken links, misspellings, etc.
  • SOCIAL MEDIA MANAGEMENT: Receives content from subject matter experts
  • Curates content for social channels to meet regular posting standards
  • Utilizes tools provided and/or endorsed by DCM to update content on social media (Facebook, LinkedIn, Instagram, Snapchat, etc.)
  • Actively monitor and update social media participation, taking organization to an active and innovative presence on established and new social media outlets
  • Actively monitor online reputation and make recommendations to enhance said reputation
  • OTHER: Perform other duties as assigned.

Requirements

  • Bachelor's degree from an accredited college or university in a related field and a minimum of three years of direct related communications/marketing experience.

Preferred

  • Master's degree from an accredited college or university in marketing, public relations, or strategic communications, or related field.

Benefits

  • Augusta University offers a variety of benefits to full-time benefits-eligible employees and some of our half-time (or more) employees.
  • Benefits that may be elected could include health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), as well as earned vacation time, sick leave, and 13 paid holidays.
  • Also, our full-time employees who have been employed with us successfully for more than 6 months can be considered for the Tuition Assistance Program.
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Augusta University

Augusta University offers opportunities #LikeNoOther through groundbreaking research, patient-centered clinical expertise and forward-thinking educational programs from three campuses in the beautiful Southern city of Augusta, Georgia, and satellite locations across the state. Home to the state’s flagship public academic medical center, Augusta’s world-class clinicians are bringing the medicine of tomorrow to patient care today. The university is made up of 11 colleges, including the Medical College of Georgia, the Hull College of Business and the Dental College of Georgia.

Augusta, Georgia, USA
3K employees (97 in marketing)

Traffic Signals

Monthly Visitors
1.3M
Monthly Google Ads Budget
$185.1K
Traffic Source Mix
Search
38.6%
Direct
48.3%
Referral
12.2%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size
70 (2% of company)
Median Career Experience
11 years
Median Tenure
5 years

Recent News