Responsibilities

• Edit and format Excel data for import into HubSpot
• Create and maintain branded email templates; integrate stakeholder feedback as appropriate
• Coordinate email and list creation, testing, and scheduling with stakeholders across VIN
• Support email development from start to finish: gather or create content, assets, audience criteria, and lists; send tests, make changes, and schedule emails
• Determine proper graphic dimensions for email sections; Help troubleshoot email design challenges across the organization, including adjusting HTML
• Understand and stay up to date on email client challenges, bugs, and changes (Outlook, Gmail, Yahoo, etc.); modify designs accordingly
• Organize emails in campaigns for more efficient analysis
• Understand what email metrics are valuable, which are unreliable, and why
• Analyze email metrics, extract insights, and explain them in a way that meets stakeholders where they are
• QA emails before send: proof copy, test links, verify personalization tokens, and confirm rendering across major clients and devices
• Design and set up A/B tests, determine conclusions, and report findings in plain language
• Manage suppression lists, monitor email bounces, and optimize segments to protect sender reputation
• Under the guidance of the Communications Manager, help maintain the HubSpot CRM; assist with EMR data needs; implement new workflows, properties, and processes to facilitate relationship building, tracking, and outreach.
• Ensure emails comply with CAN-SPAM/GDPR/CASL requirements and understand which situations are exceptions
• Implement and audit personalization and dynamic content blocks within emails