Responsibilities

• Creates and writes messaging that consistently reflects the Midmark brand voice and aligns with key strategies, quality regulations and follows the Midmark Writing and Grammar Style Guide.
• Produces copy for a full range of marketing materials including, but not limited to, email campaigns, AdWord campaigns, digital and print advertisements, brochures, website, eBooks, PowerPoints, and magazine articles.
• Collaborates with the creative team to produce written materials from concept to final product, including research, interviews, writing and editing.
• Delivers quality copy in brand format that contains all necessary legal language and registration marks.
• Works with digital marketing to identify and implement keywords into all pieces of content in order to improve SEO rankings.
• Assists with building and implementing e-mail campaigns and other digital marketing projects.
• Collaborates with marketing team to develop and deliver creative initiatives that drive sales results.
• Works with digital marketing team to obtain and understand campaign analytics to maximize campaign performance.
• Maintains communication with cross-functional departments.

Requirements

• Bachelor’s degree in marketing, journalism, communications, or equivalent work experience
• 2-4 years of writing and marketing experience within the medical or healthcare industries

Preferred

• Experience with HubSpot and/or Eloqua
• Ability to leverage AI-powered tools to streamline content creation and distribution