Communications Specialist

Memphis, TN (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive CRM-based marketing communications and content creation to streamline client outreach and nurture leads, with a focus on implementing automation, crafting engaging messages, and measuring results.

  • Own and optimize CRM workflows and automated campaigns to improve engagement.
  • Must-have: 1–2 years in communications or marketing with familiarity in marketing automation.
  • Standout: ability to learn tools quickly and collaborate across teams.

Job Description

Responsibilities

  • Support the creation and optimization of workflows and automation within a CRM system, helping streamline client communications and internal processes.
  • Learn and implement marketing automation strategies to drive engagement and support lead-nurturing efforts.
  • Write and edit email campaigns, text messages, mailers, digital ads, and other communication materials designed to drive action from target audiences.
  • Ensure all content follows brand guidelines and aligns with campaign goals.
  • Participate in brainstorming sessions to create engaging, action-oriented content.
  • Stay updated on marketing trends and support the implementation of new approaches.
  • Help analyze performance data to inform future communications and improve results.

Requirements

  • Experience: 1–2 years of experience in communications, marketing, or related fields, with some familiarity with marketing automation and CRM tools.
  • Strong writing and editing skills, with the ability to craft clear and compelling messages.
  • Basic understanding of CRM platforms (HubSpot preferred) and marketing automation tools.
  • Familiarity with email campaigns, digital advertising, and social media platforms is a plus.
  • Strong communication skills and an eagerness to learn and grow in the field of marketing and communications.
  • Proficient in Google Workspace and Microsoft Office.
  • Ability to quickly learn new software and tools as needed.
  • Highly organized and detail-oriented, with the ability to manage multiple tasks.
  • Eager to learn and develop new skills in marketing and communications.
  • Strong collaborative spirit and creative mindset.

Preferred

    Caissa K12 logo

    Caissa K12

    We increase and stabilize student enrollment for public schools across the country.

    Founded in 2010
    Memphis, Tennessee, USA
    43 employees (5 in marketing)

    Traffic Signals

    Monthly Visitors
    582
    Traffic Source Mix
    Search
    10.1%
    Direct
    30.7%
    Referral
    4.4%
    Social
    4.1%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~46

    Marketing Team

    Marketing Team Size
    5 (12% of company)