Responsibilities

• Advances ASU Law's priorities and department objectives of student recruitment, positive reputation, strategic plan promotion and fostering fruitful partnerships through communications.
• Plans, develops and writes creative, high-quality communications for graduate-level college audiences (e.g., faculty, staff, students, donors, prospective students and the general public) using multiple digital communications mediums, with a primary focus on social media and newsroom storytelling.
• Helps develop and maintain the college's social media content calendar; plans and schedules content aligned with college priorities, events, campaigns, news and audience interests.
• Creates content, both visual and written, for ASU Law social media channels, including drafting copy, taking photos, filming video and developing creative concepts for social-first storytelling.
• Attends events and programs to capture photos and video and conduct real-time social media promotion and coverage as needed.
• Manages day-to-day posting, updating and monitoring of ASU Law social media channels and helps maintain a visible, professional and engaging presence across platforms including Instagram, LinkedIn, Facebook, YouTube, TikTok and other emerging channels.
• Monitors the social media landscape and related trends, researches new content formats and platform best practices, and proactively recommends creative opportunities to strengthen audience engagement.
• Uses social media monitoring and analytics tools to track performance and provide regular updates and insights that inform future content planning.
• Serves as an in-house reporter for the college to seek stories and craft compelling articles. Provides ideas and proactively conducts outreach to faculty, administration, students and alumni to tell their stories.
• Interviews faculty, students, alumni and other sources and writes articles, announcements, web copy and other content for the ASU Law Newsroom and related communications channels.

Requirements

• Associate's degree and one (1) year of experience appropriate to the area of assignment/field; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Preferred

• Demonstrated ability to communicate effectively across a variety of formats, with experience in writing, editing, and storytelling.
• Certificates from recognized programs that verify mastery of tools and techniques relevant to the assignment.
• A portfolio or work samples demonstrating social media content, writing, photography and/or video storytelling is preferred.
• Familiarity with the ASU brand style guide preferred.
• Working use of AP style.