Communications and Social Media Manager at Hillel Day School | Farmington Hills, MI

Hillel Day School

Communications and Social Media Manager

Farmington Hills, MI (Unknown)

Salary Not AvailableMid Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the school’s external communications by shaping stories and content across newsletters, social channels, and the website to strengthen brand and engagement with families, alumni, and the community.

Content & storytelling: produce and optimize messages across email, web, and visuals that reflect the school’s mission.
Social & engagement: grow and manage profiles, monitor metrics, and respond to inquiries to improve reach and sentiment.
Collaboration & governance: align with development, enrollment, and leadership to ensure consistent branding and timely storytelling.

Job Description

Oversee and implement a cohesive communications strategy aligned with the school’s goals and brand.
Create, edit, and manage content for newsletters, emails, websites, and other communications materials.
Ensure tone, messaging, and branding is consistent, engaging, and aligned with the school’s mission and values.
Collaborate with staff, faculty, and leadership to gather stories, news, and content highlights.
Manage and grow the school’s social media presence across platforms (Facebook, Instagram, etc.).
Create and schedule content, including graphics, photos, videos, and written posts.
Monitor engagement and analytics to optimize content strategy and reach.
Respond to social media inquiries in a timely and professional manner.
Stay current with trends in the education sector and actively engage in professional development to remain current on best practices related to independent school marketing, emerging social media, and effective strategies.
Support the development of visual content in partnership with marketing.

Bachelor’s degree in Communications, Public Relations, or related field.
4–5 years of experience in communications and social media management.
Strong writing, editing, and storytelling skills.
Proficiency with social media platforms, email marketing tools, and analytics software.
Experience with Google Suite, Canva, or similar design tools.
Blackbaud or similar CMS is a plus.
Highly organized with excellent project management skills.
Ability to work flexible hours, including occasional evenings or Sundays for events.
Experience in independent schools is a plus.
Demonstrated ability to manage multiple projects and meet deadlines in a fast-paced environment.