Responsibilities

• Develop and execute an annual communications strategy with defined goals, timelines, and performance metrics that align with organizational priorities and strengthen brand visibility.
• Produce and manage a consistent content calendar, delivering high-quality communications (e.g., newsletters, press releases, social media posts, and website updates) on a regular schedule (e.g., weekly, monthly, quarterly).
• Build and maintain active media relationships by conducting regular outreach, responding to press inquiries within established timeframes, and coordinating a set number of media opportunities or press events annually.
• Partner with internal departments to ensure all external and internal communications are aligned, accurate, and reflect consistent organizational messaging and brand standards.
• Track, analyze, and report on key communication metrics (e.g., engagement rates, media mentions, website traffic) on a monthly or quarterly basis, using data to adjust strategies and improve performance.
• Provide timely and strategic communication guidance to senior leadership, including developing messaging for high-impact situations and supporting crisis response efforts as needed.
• Plan and execute internal communication efforts (e.g., staff updates, announcements, campaigns) to ensure employees are informed, with measurable engagement such as open rates or participation levels.
• Manage and grow social media presence by maintaining active accounts, increasing engagement metrics, and ensuring all content aligns with the overall communications strategy.
• Stay informed on industry trends and best practices, and apply new tools or approaches to improve communication effectiveness and reach.