Responsibilities

• Plays a key role in the Communications and Marketing team, with the mission of implementing the Strategic Communications and Marketing plan, serving as a central resource for information from an overarching city and community perspective.
• Communicates with a variety of constituent audiences, broaden McKinney’s image, expand the collective brand, and instill confidence in our community.
• Fosters positive interaction between city government and the people it serves.
• Plans communications outreach and project-based marketing plans.
• Builds strong relationships – Adept at communicating with team members at all levels of the organization to gather information and build communications content.
• Works collaboratively within cross-functional teams and with external partners to share information effectively.
• Responds to citizen inquiries.
• Record results and progress of communications activities to determine effectiveness.
• Proofreads materials for accuracy and quality.
• Prepares applications for various national, state, and local awards and other programs.
• Coordinates annual city awards and other special events as required.
• Represents the city on various working task forces, committees, and boards.
• Works on newsletters, websites, and all digital communication channels.
• Manages and writes content for communications collateral including newsletters, flyers, brochures and digital graphics.
• Works on special marketing projects and events.
• Performs related work as required.
• Complies with all written city policies and procedures.
• Adheres to assigned work schedule as outlined in city and department attendance policies and procedures.
• Maintains availability to work after regular work hours/weekends as events, meetings and program needs dictate.

Requirements

• Bachelor’s degree in Public Relations, Journalism, Marketing, or closely related field; supplemented by three (3) years previous experience in local government or a corporate communication environment that includes public relations, communications, journalism, writing, or marketing; or an equivalent combination of training, experience, or education.
• Must pass a drug screen and background check.
• Must have Class C Texas Driver’s License.

Preferred

• Familiarity with basic graphic design principles, web CMS, video production, Sprout Social and Mailchimp is a plus, in addition to a well-rounded communications background.