Responsibilities

• Marketing
• Content Creation: Create content including digital ads, outreach materials, graphics, short-form videos, and strategic messaging to drive traffic to ITRE resources, events, and classes.
• Collaboration: Work closely with graphic designers and video producers on ITRE Creative Team to produce graphics and videos for public outreach.
• Promotional Strategy: Create and implement marketing plans for safety campaigns and events. Serve as Chair of the NC Traffic Safety Conference Marketing Subcommittee.
• Social Media
• Content Development: Craft engaging content (including copy, images, and short-form video) for ITRE pages.
• Community Management: Monitor social channels, respond to comments/messages, and foster a positive, active community on ITRE pages.
• Strategy & Planning: Develop and execute a comprehensive social media strategy aligned with broader marketing goals and brand identity.
• Email Newsletters
• Content Strategy and Development: Write email newsletters, including the monthly Traffic Safety Advocate, NCTSC , RailTAP, and the quarterly LTAP newsletter.

Requirements

• Bachelor’s degree and two years of experience related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions
• Excellent written and oral communication skills
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO / SEM , marketing database, email, social media and/or display advertising campaigns
• Strong editing and proofreading skills
• Social media management experience
• Excellent organizational skills
• Strong attention to detail

Preferred

• Knowledge of behavior change communication, public health marketing, and/or psychology of persuasion
• Working knowledge of ad serving tools
• Experience with the development, tracking, and management of paid advertising, including social media advertising and traditional advertising
• Experience in video production
• Graphic design
• Knowledge and experience with Search Engine Optimization

Benefits

• Medical , Dental , and Vision
• Flexible Spending Account
• Retirement Programs
• Disability Plans
• Life Insurance
• Accident Plan
• Paid Time Off and Other Leave Programs
• 12 Holidays Each Year
• Tuition and Academic Assistance
• And so much more!