Communications and Marketing Specialist

Massachusetts, USA (Hybrid)

$50K/yr – $60K/yrMid Level4+ years expFull time

Posted 2 weeks ago

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Job Summary

Own broad nonprofit communications and marketing for a community cinema, aligning storytelling and fundraising with local audiences, digital channels, and partnerships.

Own integrated marketing strategy across digital, PR, and community partnerships.
Shape mission-driven storytelling and content to highlight nonprofit impact and fundraising outcomes.
Drive digital performance through social, email, and website campaigns, using data to optimize results.

Job Description

Marketing & Communications Strategy - In consultation with the cinema manager, develop and execute an integrated marketing and communications strategy that promotes the cinema’s position within the Greater Boston arts and cinema landscape, and its unique programming, restoration journey, community role, and capital fundraising efforts.
Strengthen awareness of WNC’s nonprofit mission, community impact, and distinctive identity as a welcoming destination for film, culture, and connection.
Digital Marketing & Social Media - Create, schedule, and manage engaging content across social media platforms (Facebook, Instagram, etc.) to highlight films, events, fundraising opportunities, and community stories.
Track social media performance and audience engagement, adjusting strategies based on data insights.
Storytelling & Content Creation - Craft mission-driven messaging that resonates with diverse audiences, highlighting the cinema’s community impact, nonprofit mission, fundraising priorities, and the unique role of film in bringing people together.
Write clear, persuasive copy for press releases, newsletters, website updates, fundraising appeals, and donor communications.
Create graphics and multimedia content (using tools like Canva or Photoshop) that align with the cinema’s brand and visual identity.
Email Marketing & Website Management - Design and manage email campaigns (via Mailchimp), maintaining and segmenting contact lists for targeted outreach.
Keep the cinema’s website updated with fresh content about films, events, cinema news, community impact, membership, and fundraising opportunities.
Media Relations & Publicity - Build relationships with local and regional media, securing press coverage and listings for cinema events.

Distribute press releases and manage communications for special announcements and events.
Partnerships & Advertising - Collaborate with local businesses, schools, and organizations to promote the cinema and explore partnership opportunities.
Coordinate pre-roll advertising with local sponsors and ensure all advertising aligns with the cinema’s community values.
Identify opportunities to expand audience reach and strengthen the cinema’s visibility through community partnerships, cross-promotions, and strategic collaborations
Team Collaboration & Oversight - Supervise interns or part-time marketing support, providing guidance and ensuring high-quality output.
Work closely with the cinema manager and leadership team to align communications and marketing efforts with organizational goals, including fundraising goals.

Bachelor's degree or equivalent professional experience.
4+ years of progressively responsible experience in marketing, communications, public relations, or a related role.
Excellent written, verbal, and visual communication skills, with the ability to craft compelling, mission-driven content for a variety of audiences.
Demonstrated experience developing and executing integrated marketing and communications strategies.
Exceptional organizational skills, with the ability to confidently manage both short- and long-term marketing and communications initiatives, consistently meet deadlines, and deliver high-quality work.
Strong understanding of digital marketing, including social media, email marketing, website content management, and analytics.
Experience creating marketing materials using Canva and Adobe Creative Suite (Photoshop and Illustrator).
Basic video production and video editing skills, with the ability to create engaging short-form content (including Reels and similar social media videos) for digital marketing and audience engagement.
Proficiency with Mailchimp, Microsoft Office, and Google Workspace.

Experience with Veezi/Vista and Little Green Light (LGL) is a plus but not required.
Experience working with nonprofit, arts, cultural, or community organizations is a plus but not required.
Familiarity with fundraising communications, donor stewardship, or capital campaign marketing is a plus.