Communications & Marketing Manager

Indianapolis, IN (On-site)

$50K/yr – $65K/yrMid Level3+ years expFull time

Posted 10 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own ICTI's communications strategy and multimedia storytelling, driving social, email, and website content, with a focus on increasing visibility and engagement through strategic partnerships and data-driven marketing.

  • Lead social, email, and website content and audience engagement
  • Develop multimedia storytelling assets and collaborate with the Advancement team
  • Oversee analytics, calendar planning, and paid digital advertising

Job Description

Responsibilities

  • Strategic Content Creation, Storytelling & Brand Management (40%)
  • Spend regular time on the Cultural Trail and with Pacers Bikeshare, proactively identifying stories, capturing photo and video content, and documenting the people, places, and moments that bring the organization's mission to life.
  • Own the organization's social media content, including photography, videography, copywriting, publishing, and community management.
  • Lead the organization's email content through Mailchimp, including newsletters, event promotions, and audience segmentation.
  • Collaborate with the Advancement team to develop storytelling that reflects ICT's mission, impact, and future vision.
  • Develop and maintain a library of photography, video, graphics, testimonials, and other storytelling assets.
  • Digital Communications & Marketing (30%)
  • Lead organization-wide marketing strategy to increase awareness, strengthen public perception, and deepen engagement.
  • Develop and manage an integrated communications and editorial calendar across social media, email, web, media relations, and campaigns.
  • Manage the strategy, execution, and performance of paid digital advertising across Meta and other platforms.

Requirements

  • Bachelor’s degree in communications, marketing, journalism, or a related discipline.
  • 3-5 years of relevant experience leading communications, marketing, storytelling, public relations, or related fields, preferably within a civic or nonprofit organization.
  • Ability to manage multiple projects simultaneously while meeting deadlines.
  • Exceptional writing and editing skills across multiple formats and audiences.
  • Strong organizational and project management abilities with excellent attention to detail.
  • Demonstrated proficiency with Canva, CapCut, Edits, and other visual content creation tools to design polished graphics, presentations, marketing materials, videos, and digital communications.
  • Experience using Meta Business Suite, Google Analytics, Hootsuite, Mailchimp and Wordpress.
  • Ability to build trusted relationships across teams, partners, media, and stakeholders.
  • Flexible, collaborative, and solutions-oriented.
  • Ability to ride a bicycle or willingness to learn. (ICT offers access to adaptive bikes for those who are more comfortable with alternative mobility options.)

Preferred

  • Experience with fundraising, donor stewardship, and mission-driven communications preferred.

Benefits

  • ICT offers a comprehensive benefits package, including health, dental, and vision insurance, retirement plan with employer match, flexible work environment, company-paid holidays, paid parental leave, and generous paid time off. A full benefits package will be shared upon request or during the interview process.
Indianapolis Cultural Trail Inc. logo

Indianapolis Cultural Trail Inc.

Indianapolis Cultural Trail Inc. is a world-class leader in urban trails and linear parks and is committed to a sustainable funding model that ensures accessible connections for future generations on the Indianapolis Cultural Trail: A Legacy of Gene and Marilyn Glick.

Founded in 2011
Indianapolis, Indiana, USA
16 employees (1 in marketing)

Traffic Signals

Monthly Visitors
10.5K
Traffic Source Mix
Search
26.8%
Direct
49.1%
Referral
6%
Social
16.6%
Paid
1.3%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
1 (6% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1M
Last Raise
$1M
Grant, 5 years ago

Funding History

  • Feb 2021
    Grant • $1M