Communications and Marketing Manager at Acton Institute | Grand Rapids, MI

Communications and Marketing Manager

Grand Rapids, MI (On-site)

Salary Not AvailableSenior Level7+ years expFull time

Posted 3 months ago

The other 99% submit and hope. You're about to do something different.

Drive Acton’s strategic communications and digital outreach across social, email, and content programs to advance brand and audience engagement.

Own integrated communications across social, email, and content production.
Must-have: Seven+ years in marketing/communications with senior responsibilities.
Standout: Faith-informed perspective and cross-functional program leadership.

Strategic Communications Planning
Develop strategic documents that define Acton's desired content mix, target audiences, and the communications channels used to reach them.
Collaborate with the Vice President of Communications and Marketing to evolve Acton's brand and modernize its messaging to resonate with diverse audiences.
Research, recommend and implement emerging best practices in email, social, and digital communications.
Partner across the organization to ensure alignment between strategic initiatives and organizational goals.
Social Media and Digital Communications
Guide Acton's social media presence across platforms, including content strategy and development, scheduling, and performance tracking and optimization.
Develop and execute paid social advertising campaigns to reach target audiences and achieve defined KPIs.
Monitor trends, engagement, and audience growth to continuously refine Acton's social strategy.
Help maintain and update content across Acton.org and related platforms using the organization's CMS.

Bachelor's degree in marketing, communications, public relations, journalism, media or film production, or a related field.
Seven or more years of experience in marketing, communications, or a related discipline, with demonstrated progression into senior responsibilities.
Strong writing, editing, and storytelling skills.
Experience managing social media platforms, email marketing systems, and list management tools.
Experience managing vendor relationships and overseeing third-party partners.
Proficiency with Canva; experience with Adobe Creative Suite is a plus.
Strong project management skills with the ability to lead complex, multi-stakeholder initiatives.
Demonstrated media relations experience including press outreach, pitching, and placement.
A faith-informed perspective and familiarity with faith-based communities and their role in civic life.
An entrepreneurial mindset and the initiative to identify, propose, and launch new programs.
A flexible disposition and willingness to work outside standard hours for events or deadline-driven needs when needed.