Communications Manager

Grand Rapids, MI (Hybrid)

$44K/yr – $47K/yrManager2+ years expFull time

Posted 6 weeks ago

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Job Summary

Own the branding and external communications plan for a community arts + tech nonprofit, shaping student-centered storytelling and brand integrity across print, digital, and events while coordinating with development on updated messaging.

  • Brand & Messaging Ownership: uphold brand standards and ensure cross-organization alignment across collateral and external presentations.
  • Content Creation & Campaigns: drive print newsletters, social campaigns, website engagement, and press outreach to support programs and fundraising.
  • Asset & Communications Ops: plan photography/videography, organize assets, manage in-house design, vendor coordination, and monthly reach reporting.

Job Description

Responsibilities

  • Adhere to WMCAT's brand standards and organizational voice, with a commitment to asset-framing language and student-centered storytelling; support internal and external stakeholders in brand and messaging application.
  • Maintain the integrity of WMCAT's brand and ensure cross-organization alignment with brand standards on all collateral and external presentations of note, including but not limited to: board meetings, community partner presentations, and WMCAT events.
  • Manage and contribute to WMCAT's annual communications plan through efforts including but not limited to: print collateral, e-newsletters, website, social media, awards nominations, supporting and preparing colleagues for external engagements, and fund development communications.
  • Collaborate with the Senior Director of Development + Communications to implement updated messaging or communications strategies.
  • Coordinate content for WMCAT's print newsletter, sent 2-3 times each year, working in collaboration with a writing consultant and graphic designer.
  • Develop and implement engaging social media campaigns for a variety of WMCAT programs and events to advance and grow engagement around programming, events, fundraising, and messaging goals.
  • Manage WMCAT's website, ensuring accurate, timely, and data-driven engagement with a focus on audience growth.
  • Draft and disseminate press releases.
  • Coordinate with the Senior Director of Development + Communications for photography and videography (stock, project, social media, program, event coverage, etc.) and make plans for capturing with internal colleagues.
  • Organize WMCAT's print and digital assets (i.e. newsletters, photography, video) and connect colleagues to needed resources.

Requirements

  • Bachelor's degree in communications, public relations, marketing, or a related field.
  • Two or more years of experience in communications, public relations, or marketing.
  • Record of impactful written and digital communications.
  • Strong written and verbal communication skills to connect with a diverse group of people.
  • Excellent organizational skills, attention to detail, and desire to maximize efficiency in the role.
  • High proficiency in computer skills, and experience with Microsoft Office 365, Canva, Adobe Creative Suite, and project management software.
  • Experience in creating and implementing brand-aligned messaging for different audiences and channels.
  • Proficiency with various social media platforms including Facebook, Instagram, LinkedIn, and TikTok.
  • Cultural competency and emotional intelligence to work with individuals from varied backgrounds and foster open communication among diverse stakeholders.
  • Ability to work independently and with initiative while regularly collaborating with and across teams

Benefits

  • Pay: Compensation within the listed hiring range is based on experience and nonprofit industry standards.
  • Competitive benefits package provided, including:
  • 15 days of PTO
  • 15 paid holidays
  • Birthday day off
  • Half-day Fridays during the summer
  • Simple IRA with employer match of up to 3%
  • Health Care Plan (Medical, Dental, and Vision), premium 65% (average) paid by employer
  • Life Insurance (Basic, Voluntary, and AD&D)
  • Paid Family Leave
  • Professional development and opportunities for personal growth
West Michigan Center for Arts + Technology - WMCAT logo

West Michigan Center for Arts + Technology - WMCAT

West Michigan Center for Arts + Technology (WMCAT) provides a culture of opportunity for people to make social and economic progress in their lives and community. We fulfill our mission through visual arts and tech engagement, workforce development, and social enterprises.

Founded in 2005
Grand Rapids, Michigan, USA
50 employees (3 in marketing)

Traffic Signals

Monthly Visitors
3.1K
Monthly Google Ads Budget
$41
Traffic Source Mix
Search
25%
Direct
51.6%
Referral
5.8%
Social
16.1%
Paid
1.3%

Headcount Trend

Current headcount: ~50

Marketing Team

Marketing Team Size
1 (2% of company)
Marketing Roles Posted (Last 30 Days)
1