Communications Manager

Amherst, MA (Hybrid)

Salary Not AvailableMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Coordinate and edit college-wide communications content across print and digital formats to support marketing and media relations goals.

  • Own writing and editing across varied publications and campaigns.
  • Must-have: Bachelor’s with 2+ years in professional communications (or an Associate’s with 4+ years) in higher education.
  • Standout: Cross-functional collaboration with marketing, web content, and media relations teams.

Job Description

Responsibilities

  • Coordinates with the Associate Director of Communications to write and edit content for a wide variety of college publications, including research-based feature articles, press releases, email marketing campaigns, annual reports, newsletters, social media posts, lecture posters, event listings, event programs, and videos.
  • Collaborates with the Associate Director of Communications and the university's Office of News & Media Relations to identify relevant faculty and research-based news pitches for high-profile stories. Maintains lists of faculty media experts and targeted media outlets.
  • Assumes project management and communications liaison duties for projects requiring digital and print collateral, working with internal clients across the college to set and meet established deadlines while delivering high-quality content that aligns with college goals.
  • Assists in development of annual communications and marketing plan, as well as editorial and communications schedules.
  • In consultation with the Associate Director of Communications, collaborates with the Associate Director of Marketing and Communications Infrastructure and Creative Services to maintain and create website content on cics.umass.edu and affiliated college websites.
  • Copy edits, rewrites, proofreads, and fact-checks to ensure that digital and print materials are of professional quality and reflect positively on the college.

Requirements

  • Bachelor’s Degree (preferably in communications, journalism, technical writing, or a related field) and two (2) years of experience with professional communications work, preferably in a higher education setting OR Associate’s Degree (preferably in communications, journalism, technical writing, or a related field) and four (4) years of experience with professional communications work, preferably in a higher education setting.
  • Excellent verbal and written communication skills, including the ability to translate complex technical information for non-experts. Demonstrated experience conducting research and interviewing subjects for writing assignments.
  • Strong interpersonal skills and experience working collaboratively and effectively with a varied constituency.
  • Excellent project management and facilitation skills with high-level attention to detail. Ability to work on many projects simultaneously, and to set and meet deadlines.
  • Experience with social media content creation.
  • Ability/eagerness to learn new systems and technologies quickly.
  • Independent initiative. Must have the ability to stay on task and work productively with a minimal amount of supervision or guidance.
  • Willingness to take on a variety of tasks related to the successful operation of the Marketing and Communications team. The ability to adapt and work effectively as the college grows.
  • Ability to exercise sound judgment and maintain confidentiality. The ability to think through problems, organize and seek out data/information, identify key factors and underlying causes, and generate solutions.
  • Strong Computer Skills Including At Least Intermediate Expertise With Email.
  • Calendar systems such as Outlook or Google.
  • Word processing software such as Microsoft Word or Google Docs.
  • Spreadsheets such as Microsoft Excel or Google Sheets.

Preferred

  • Experience with Drupal, Wordpress, or a similar content management system.
  • Basic understanding of HTML, CSS, and web image formats.
  • Experience using Adobe Creative Suite, especially Photoshop, Lightroom, InDesign, and Premiere Pro.
  • Background in computer science or technology.
  • Experience with photography and video/audio production.
  • Experience with current media and marketing technologies.
  • Experience with preprint production.
University of Massachusetts Amherst logo

University of Massachusetts Amherst

Located in western Massachusetts, UMass Amherst is the flagship campus of the five-campus University of Massachusetts system. UMass Amherst is top ranked, nationally-recognized teaching and research institution with a current enrollment of about 28,500 students.

Amherst, Massachusetts, USA
12K employees (551 in marketing)

Traffic Signals

Monthly Visitors
3M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
42.9%
Direct
44.6%
Referral
10.5%
Social
0.8%
Paid
1%

Headcount Trend

Current headcount: ~11.5K

Marketing Team

Marketing Team Size
424 (4% of company)

Funding

Total Funding
$137.3M
Last Raise
$7.9M
Grant, 1 years ago

Funding History

  • Sep 2024
    Grant • $7.9M
  • Jul 2024
    Grant • $6.4M
  • Nov 2023
    Grant • $2.5M

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